Infiniti Casino Records High Attendance at Berck-sur-Mer Six Weeks After Reopening
TL;DR — Infiniti Casino reports attendance and enthusiasm above expectations six weeks after the July 8 reopening of Berck-sur-Mer. The operator cites strong uptake of new slots, electronic roulette with jackpots, and a flexible customer journey via its DRGT system. Expansion of gaming is now under review based on early customer data. (48 words)
SCCG Take — Early results give Infiniti actionable data on preferences at a mid-tier French asset, enabling measured adjustments that balance revenue growth against the venue’s established experiential positioning.
Infiniti Casino has reported positive initial results at the Berck-sur-Mer casino in France’s Pas-de-Calais region. The venue opened on July 8 after multiple appeals. Six weeks later, attendance and customer enthusiasm have exceeded forecasts for the Belgian operator, which also runs casinos in Grasse, Dinant and Ostend.
Jesús Espino, Casino Director, said the reopening on July 9 drew both former customers and new visitors. “Since our reopening on July 9, we have seen particularly high attendance, with genuine public enthusiasm from the very first days,” Espino told Journal des Casinos, according to G3 Newswire. The transformed space, themed areas and welcoming atmosphere contributed to an experience that went beyond gaming.
Customer Reception and Operational Features
The casino offers 71 slot machines, 20 electronic English roulette stations and two blackjack tables. Latest-generation slots and the electronic roulette tables with a progressive jackpot option have performed strongly. Espino highlighted the DRGT system linked to the membership card, which allows customers to move freely between gaming areas, the Brassi restaurant and the central circular bar without restrictions.
“We wanted to create a casino where people don’t just come to gamble, but also to have a good time, meet up, share experiences, and enjoy themselves,” Espino said. Customers have responded to the comfort, smoking terrace and convivial layout, describing the environment as warm and cocooning.
Considerations for Future Gaming Expansion
Strong early performance has already prompted Infiniti Casino to examine ways to strengthen its offerings. Espino noted that initial data on customer preferences, popular games and peak times will guide decisions. Any expansion will aim to remain coherent with the current human-scale model rather than enlarge the building.
Under its prior operator the casino produced gross gaming revenue of €5.71m in the 2024-2025 financial year, placing it 130th in the French rankings. The current trajectory suggests the concession holder may accelerate adjustments while protecting the venue’s core appeal.
Reporting: G3 Newswire
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Strong six-week start gives Infiniti real customer data to optimize a mid-tier French asset without overbuilding.
We track reopenings and turnarounds across Europe closely because the first 90 days reveal whether an operator understands local customer behavior. Infiniti is using DRGT card data and floor performance to make smart, incremental decisions at a 130th-ranked French venue — that's disciplined growth, not guesswork, and it matters for any group scaling regionally.
- Attendance and enthusiasm above forecast six weeks after July 8 reopening
- 71 slots, 20 electronic roulette stations, DRGT card system driving flexible customer journey
- Operator reviewing expansion based on early preference data, keeping human-scale model intact
SCCG angle: SCCG has decades of European operator and supplier relationships. If you're considering a French regional play or a similar reopening, we connect you to the tech providers, floor planners, and card system vendors who have done this successfully — and to peers who can share what actually works in mid-tier venues.
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