Groove Partners with NeverEnding to Integrate High-Performance Slots Portfolio Across Global Operator Networks

Groove has entered a strategic partnership with NeverEnding. The agreement makes the content provider’s portfolio available to Groove’s international operator network through a single API integration, as reported by G3 Newswire.

Portfolio Access and Operational Alignment

NeverEnding has positioned itself as an anti-bureaucracy iGaming content provider with the philosophy “Games, Growth, and No Excuses.” The company delivers same-day decisions and eliminates six-month waiting cycles. Every title undergoes testing more than five thousand times by real players prior to release.

The partnership grants operators access to hit titles including Ultimate Hot Coins: Hold & Win and Coin Blast Extra. NeverEnding’s library features Hold & Win mechanics, jackpot-enabled games, and built-in promotional tools such as tournaments and loyalty systems. Groove’s platform contains twenty thousand games from over one hundred and fifty providers and supports deployments in mature European markets as well as emerging jurisdictions in Latin America and Africa.

This collaboration represents the latest in Groove’s 2026 content expansions across Europe, Africa, Asia, and the Americas. The integrator’s Unseen Architecture includes predictive auto-scaling, atomic transactions, and a real-time compliance mesh.

Statements from Leadership

Rachel Tourgeman, Head of Partnerships at Groove, stated: “The aggregation space is crowded, and operators are increasingly discerning about which partners they trust with their growth. They are not just looking for volume or speed. They are looking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision.”

Ihor Zarechnyi, Chief Executive Officer of NeverEnding, said: “Groove understands that the future of iGaming aggregation is not about who has the most games. It is about who makes them playable, fast, and stable. Groove’s platform reach, their commercial precision, and their operator-first philosophy make them the ideal partner for NeverEnding.”

Yahale Meltzer, Co-Founder and Chief Executive Officer of Groove, said: “NeverEnding embodies everything we look for in a content partner. They are fast, decisive, and uncompromising on quality. Their ‘anti-bureaucracy’ approach is not just a marketing line. It is a genuine operational philosophy that mirrors our own commitment to cutting through complexity and delivering for operators.”

NeverEnding received a nomination for Slots Provider of the Year at the AffPapa iGaming Awards 2026.

Reporting: G3 Newswire

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