SCCG · Vendor Selection

Zitro Digital Announces Content Distribution Agreement with Novusbet Aggregator

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Zitro Digital Announces Content Distribution Agreement with Novusbet Aggregator

TL;DR — Zitro Digital has partnered with Novusbet, granting the aggregator’s operators access to its slots and Video Bingo titles including Fu Frog, Legendary Sword, and Cash Totems. The deal advances Zitro’s expansion across regulated markets via strategic content distribution. (48 words)

SCCG Take — This tie-up demonstrates how suppliers use established aggregators to scale content delivery efficiently in regulated iGaming, delivering immediate portfolio breadth to operators.

Zitro Digital, the online division of leading gaming supplier Zitro, has announced a new agreement with Novusbet, a leading iGaming platform provider and content aggregator. The deal will give Novusbet’s operator network access to Zitro Digital’s portfolio of slots and Video Bingo titles.

This lineup includes the fan-favorite series Fu Frog, Legendary Sword, and Cash Totems, together with titles developed exclusively for the digital channel. The agreement represents another important step in Zitro Digital’s international expansion strategy. It strengthens the company’s position across key regulated markets and reflects its commitment to reaching new audiences through targeted partnerships.

According to G3 Newswire, José Javier Martí, CCO of Zitro Digital, stated: “Joining forces with Novusbet is a key milestone for us as we continue to accelerate our growth. Their platform provides an excellent opportunity to bring our content to a much wider audience, allowing us to keep expanding the reach of our games internationally.”

Domenico Lombardo, Product Owner Novusbet Aggregator, commented: “We are pleased to welcome Zitro Digital to our platform. Their games have built a strong reputation in the industry, and we’re confident they’ll be a valuable addition to our offering. We look forward to a successful collaboration.”

Content Access and Portfolio Composition

The alliance equips connected operators with both established series and digital-only releases. This directly widens the available game selection without requiring separate supplier integrations, matching the source description of the portfolio and its reach.

Statements from Both Companies

The quoted remarks from Martí and Lombardo align on the partnership’s role in growth and reputation. Martí frames it as acceleration of international expansion while Lombardo underscores the addition’s value and the prospect of productive joint work ahead.

Reporting: G3 Newswire

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.

Steve’s read · SCCG Intelligence

Smart distribution play — Zitro uses aggregator reach to multiply operator touchpoints without one-by-one integration grind.

We watch aggregator partnerships closely because they're the fast lane for content suppliers entering new jurisdictions. Zitro gets instant operator reach; Novusbet adds proven titles. For our clients, it's a reminder that smart distribution strategy beats brute-force direct deals every time in regulated markets.

SCCG angle: SCCG has deep relationships across both content studios and aggregators in every regulated market. When our clients need efficient distribution or want to vet aggregator partners for portfolio fit and compliance strength, we connect the right players and negotiate terms that actually scale.

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