Betfred Extends T5C Partnership with BRUNO Platform Integration for Online Bet Builder Ahead of 2026/27 Season

Betfred has expanded its partnership with T5C, launching a Bet Builder powered by the BRUNO sports data platform across its online sportsbook ahead of the 2026/27 football season, according to SBC News. The launch extends the companies’ retail partnership, which saw T5C deploy its Smart Accas, Trending Accas and Trending Bet Builders across approximately 1,300 Betfred betting shops during the 2026 FIFA World Cup.

BRUNO Platform Capabilities

T5C’s BRUNO platform supports Betfred’s online Bet Builder by identifying and displaying relevant betting combinations based on available markets, statistics and live Betfred prices. The technology presents customers with pre-configured Bet Builder selections around individual fixtures. This approach simplifies bet discovery and reduces the number of steps required to create a multi-market wager.

Betfred will retain control over pricing, market availability and risk management. BRUNO operates within the bookmaker’s existing trading and commercial framework. The expansion sees T5C extend its technology across Betfred’s retail and digital channels.

Mark Hartley, Head of Product and Commercial at Betfred, said: “Bet Builder is naturally a huge focus for us, and we’re always looking for ways to remove friction for customers when placing bets. T5C’s technology helps us surface relevant, ready-made combinations, making it quicker and easier to discover and place the bets they’re interested in, while we retain full control of our pricing, markets and risk. It’s a natural extension of the work we’ve already done together in retail and another step in improving the Bet Builder experience for our customers.”

Cross-Channel Technology Deployment

Andrew Grimshaw, Commercial Director at T5C, added: “The strongest technology partnerships expand across channels and solve more than one customer problem. Our World Cup retail deployment demonstrated how BRUNO can deliver relevant acca and Bet Builder content across a major SSBT estate. Extending that relationship online shows that the same intelligence can be adapted for a different customer environment, giving Betfred a scalable supply of relevant Bet Builder content for the new season.”

T5C is the former technology arm of Checkd Media. It now operates as a standalone engineering studio specialising in sportsbook product development.

Reporting: SBC News

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