VGCCC Names Technology Leverage as Core Regulatory Benchmark in Strategy 2029

The Victorian Gambling and Casino Control Commission released Strategy 2029 on Tuesday. The policy document sets greater use of technology to monitor the industry as a key focus. This move aims to match rapid operator advancements in attracting and retaining gamblers.

Suzy Neilan, CEO of the VGCCC, said: “In response we will leverage technology, data, research and intelligence to allow us to identify risks earlier and act sooner.” Neilan added: “Combining intelligence, research and partnerships allows the VGCCC to identify the issue early, understand its potential impacts and take proportionate action.”

Technology will concentrate in regulatory areas where it can have the greatest impact. These areas target engagement, education, harm minimization measures and regulatory action to address community risks. New online products, promotions and payment options are making gambling more accessible and easier to engage with.

Strategy 2029 Core Priorities

According to the VGCCC’s Strategy 2029 outline, its core areas of focus over the next three years are to prioritise places and demographic groups where gambling harm is occurring to inform regulatory action. The commission will draw on lived experience and community insight to increase understanding of gambling harm. It will invest in public awareness of gambling harm through targeted campaigns and education.

Additional priorities include strengthening prevention and early intervention by embedding gambling harm minimization into settings, standards and industry practices. The final priority is to communicate how its work is reducing gambling harm for people and communities. Neilan noted that new technology and shifts in the market are reshaping how gambling operates and how people experience it. This increases the risk of gambling harm and makes it harder to regulate activity across more channels.

Technology Adoption as Regulatory Signal

The VGCCC will be proactive and adapt its regulatory approach to strengthen harm minimization and improve effectiveness. Gambling is an inherently risky activity. Minimizing the risk of harm to the community underpins everything the commission does. It will use every tool available so that gambling in Victoria is as safe and fair as possible, and the industry operates safely, fairly and with integrity. This approach, as reported by Inside Asian Gaming, establishes a clear benchmark for how regulators intend to respond to operator innovation in the years ahead.

Reporting: Inside Asian Gaming

Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.