Kambi Integrates Regulatory Tools to Convert Compliance into Operator Growth Driver

Sportsbook operators must navigate a fragmented regulatory environment that varies sharply by jurisdiction and continues changing after market entry. In the US, states have imposed differing NCAA player proposition betting rules, ranging from outright bans in Maryland and Ohio to limits on in-state colleges only in New Jersey and New Hampshire. According to iGaming Business, global demands around responsible gambling, reporting, technical certification, marketing restrictions and localised betting rules add further layers that evolve post-launch.

Paul Finnigen, director of operational compliance at Kambi, said the pace of change requires operators to manage multiple regulatory demands simultaneously. Kambi responded ahead of its France launch by building a Regulatory Mapper that maps requirements for reuse across future markets. The supplier pairs this with a proprietary Dynamic Filtering Engine that configures availability of sports, leagues, bet offers and players to match local rules without disrupting the customer experience.

Compliance Embedded as Platform Capability

Kambi holds SOC 1, ISO 27001 and WLA-SCS certifications that streamline certification processes across jurisdictions. Its Turnkey Sportsbook supplies trading, risk management and regulatory implementation in a single managed solution, eliminating the need for operators to coordinate multiple vendors or develop every capability internally.

“ When regulatory expertise is built into the platform and operating model, compliance becomes an enabler of growth rather than simply a legal requirement,” Finnigen stated. “Operators can enter new markets more efficiently, respond more quickly to regulatory change and reduce the operational burden on their internal teams.”

Technology Proves the Advantage in Live Markets

The 2026 FIFA World Cup tested these capabilities at scale. Kambi deployed fully AI-powered trading across the tournament, compared to around 60% prior. Live Bet Builder represented 20% of all live bets, rising from 3% at the 2022 World Cup, while player proposition markets such as ‘to score or assist’ and ‘player shots on target’ gained traction.

Finnigen noted that flexibility, scalability and compliance expertise must form core selection criteria as regulation evolves. Operators that integrate AI, automation and data to adapt quickly will hold the advantage in both mature and emerging markets.

Reporting: iGaming Business (iGB)

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