Bally’s Q2 Revenue Climbs 20.5 Percent to $792.23 Million as UK Tax Impact Is Partially Offset
TL;DR — Bally’s Q2 2026 revenue rose 20.5% to $792.23m with Adjusted EBITDAR at $187.52m. UK growth accelerated to 11.6% despite the 21% to 40% gaming duty hike, offsetting 65% of a $39m EBITDAR hit. The evoke acquisition remains on track for Q4 2026 or Q1 2027.
SCCG Take — The ability to accelerate UK revenue without incremental marketing spend positions Bally’s to capitalise on slower-than-expected consolidation. Debt stability at $4.466bn will remain central to executing the evoke deal.
Bally’s Corporation reported revenue of $792.23 million for Q2 2026. The figure marks a 20.5 percent rise from $657.53 million in the same period last year. Total Adjusted EBITDAR reached $187.52 million, up from $173.15 million in Q2 2025.
The results relate to the quarter in which the company’s Bally’s Intralot business confirmed it would be proceeding with a transformative takeover of evoke, which counts UK heritage brand William Hill as its primary asset in 2026. That deal is slated for completion in either Q4 2026 or Q1 2027 pending regulatory approvals. Robeson Reeves, Chief Executive Officer of Bally’s Intralot, addressed performance in the UK where remote gaming duty rose from 21 percent to 40 percent effective 1 April 2026.
UK Growth Accelerates Without Added Marketing Spend
Reeves stated that the B2C segment delivered solid results in the first full quarter under the higher tax rate. UK top-line growth accelerated from 10.5 percent in Q1 to 11.6 percent in Q2 on a constant-currency basis. Momentum continued into July with approximately 13.0 percent year-over-year growth.
The gross negative impact of the tax change on B2C EBITDAR was approximately $39 million in the quarter. The company offset close to 65 percent of this through top-line growth and disciplined cost control. Marketing reductions remain scheduled for the second half. Reeves described market consolidation in the UK as moving more slowly than originally expected but framed the delay as an opportunity rather than a concern, particularly as smaller operators face post-World Cup and fall tax pressures.
Debt and Acquisition Pathway
Bally’s long-term debt stood at $4.466 billion at quarter-end, compared with $4.463 billion at the close of 2025. The group spent $502 million on gaming licence acquisitions in the first half of 2026. Land-based casinos generated $401 million in revenue, up from $393.3 million. The B2C arm rose 22.3 percent to $243.5 million, while the B2B lotteries segment increased to $79.5 million from $7 million.
North America Interactive revenue grew 16.9 percent to $66.1 million, with Adjusted EBITDAR rising from $2.5 million to $3 million. The $4 billion Bally’s Bronx integrated casino project remains on track for a 2030 opening.
Reeves said the quarter’s accomplishments strengthen confidence in the value creation potential from the evoke transaction. According to reporting by SBC News, the same cost discipline and organic growth approach will apply to evoke’s scale.
The UK Outlook
Bally’s has delivered double-digit UK growth ahead of fuller market consolidation. Whether the offset percentage holds as smaller operators exit and the evoke integration proceeds will set the pace for margin targets previously disclosed to investors.
Reporting: SBC News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Growing revenue faster than the tax drag without burning extra marketing dollars is how you set up a transformative deal.
We've been tracking Bally's UK build for months. The fact they accelerated growth from 10.5% to 11.6% through Q2—then hit 13% in July—while the tax rate doubled tells me margin discipline and brand equity are real. That's the foundation you need before swallowing William Hill. Debt stayed flat; consolidation is slower than expected, giving them runway.
- Revenue up 20.5% to $792.23m; UK B2C growth hit 11.6% despite gaming duty jumping from 21% to 40%
- Offset 65% of $39m EBITDAR tax hit through top-line momentum and cost control, no incremental marketing spend
- Debt stable at $4.47bn; evoke acquisition (William Hill) on track for Q4 2026 or Q1 2027 close
SCCG angle: SCCG works both sides of consolidation. If you're a UK or European operator watching slower M&A and tighter margin rules, we connect you to the capital, tech, and compliance partners who help you stay independent or position for exit. If you're the buyer, we broker the due diligence relationships that de-risk integration in tax-impacted markets.
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