Atlantic City Casinos Post Highest July GGR Since 2012 as Retail Tops Online
TL;DR — Atlantic City casinos generated $304.2 million in July floor GGR, up 7.1% and the highest since 2012. Total gaming revenue reached $678.1 million, up 11.9%, with YTD figures exceeding $4.2 billion. Retail outperformed online for the first time in 2026 despite record iGaming and sports betting tied to the World Cup.
SCCG Take — The July surge supplies New Jersey operators additional buffer before New York City casinos open. Accelerated tax contributions underscore the sector’s ongoing fiscal role for state programs.
The New Jersey Division of Gaming Enforcement reported $304.2 million in gross gaming revenue from Atlantic City casino floors in July. This total reflects a 7.1 percent rise from July 2025 and marks the strongest July result since 2012.
Eight of nine casinos posted gains. Borgata recorded $81.6 million, up 2.1 percent. Caesars delivered the steepest increase at 34.6 percent to $25.3 million. Bally’s alone declined 13.7 percent to $12.2 million. James Plousis, chair of the New Jersey Casino Control Commission, stated that the casinos achieved their best July casino win since 2012.
Retail Outpaces Record iGaming and Sports Betting Haul
In-person revenue exceeded online gaming for the first time this year. GGR from online slots, table games, and poker reached a record monthly high of nearly $277 million. FanDuel led at $61.7 million, up 18.5 percent, followed by DraftKings at $48.1 million.
Sports betting produced $100 million in win, a 30 percent increase, with more than $30 million linked to the FIFA World Cup. Online oddsmakers accounted for $94.6 million of the betting haul. Combined casino, iGaming and sports betting revenue totaled $678,116,068, an 11.9 percent gain. Year-to-date GGR surpassed $4.2 billion. Plousis added that statewide total gaming revenue eclipsed $4 billion faster than in all prior years, contributing over $540 million in gaming tax revenue.
Competition Remains at Bay for Now
Three full-scale casinos are slated for New York City in the coming years. New Jersey lawmakers chose not to advance a ballot measure that would have expanded slot machines beyond Atlantic City. The market thus retains its intrastate casino monopoly for the immediate term. This revenue momentum arrives before that external pressure intensifies.
Reporting: Casino.org News
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Retail casino momentum buys New Jersey crucial runway before New York City properties open and direct competition begins.
We have been tracking this market through 545 partnerships across every regulated jurisdiction. Atlantic City's retail resurgence — even as iGaming set records — signals operators are rebuilding floor economics before downstate New York casinos launch. That momentum window is narrow, and smart operators are banking wins now.
- Atlantic City floor GGR up 7.1% to $304.2M, strongest July in 14 years; eight of nine properties gained
- Retail outpaced online for first time in 2026 despite record $277M iGaming and $100M sports betting month
- YTD total gaming revenue crossed $4.2B faster than any prior year, contributing over $540M in state taxes
SCCG angle: SCCG works with casino operators, tech vendors, and hospitality partners across New Jersey and New York. We help clients layer loyalty tech, table game content, and sports betting integrations to capture this retail upswing before competitive pressure from NYC properties reshapes the corridor.
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