FanDuel Highlights Kindbridge Behavioral Health Partnership in Responsible Gaming Update
TL;DR — FanDuel detailed its partnership with Kindbridge Behavioral Health, active since March 2024, which saw 6,000 customers complete a voluntary gambling survey in March. The tie-up supplies mental health assessments, education, peer support, and licensed counseling. Initiatives also cover employee financial wellness programs beyond the platform.
SCCG Take — The collaboration shows operators addressing problem gambling through specialist behavioral health ties. It sets a concrete marker for how such partnerships can shape regulatory messaging and support access.
FanDuel has reiterated its commitment to responsible gambling by detailing its partnership with Kindbridge Behavioral Health. The two organizations began working together in March 2024. They have since expanded player access to education, self-assessment tools, and support services.
The operator stresses that responsible gaming involves both tools and transparent information that lets players make informed decisions. It also commits to aiding those impacted by problem gambling. In March alone, 6,000 customers completed a voluntary Kindbridge survey on gambling.
Specialized Focus Drives Selection of Kindbridge
Cory Fox, SVP of public policy and sustainability at FanDuel, said that Kindbridge stood out for its focus on gambling disorder and its commitment to making treatment more accessible. The partnership delivers a complimentary mental health assessment at the point of self-exclusion. It further provides educational courses, peer support groups, coaching, and counseling with a licensed therapist.
Fox added that the parties continue to create more opportunities for customers to engage with responsible gaming resources. The goal is to normalize proactive thinking regarding responsible gaming and problem gambling.
Efforts Extend Past Platform to Employee Programs
Daniel Umfleet, founder and CEO of Kindbridge, said the organizations share the same values and goals. Both seek to help people maintain a healthy balance. This includes helping players understand finances, recognize spending patterns, and avoid gambling when they cannot afford it.
Umfleet noted that FanDuel’s work goes beyond the platform through employee education and financial wellness initiatives. He stated that when a company is as proactive as FanDuel, it sends an important message to regulators and legislators. Together they are continuously raising the bar.
FanDuel concluded that such partnerships will play an increasingly important role in growing safer gaming education and improving access to support, according to reporting by GamblingNews.
Reporting: GamblingNews
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Operators embedding licensed clinical support at self-exclusion points gain regulatory credibility and differentiation as harm-prevention standards tighten.
At SCCG, we've watched responsible gaming evolve from compliance theater to operational backbone. FanDuel embedding Kindbridge at self-exclusion — 6,000 surveys in one month — proves behavioral health partners are now table stakes for regulatory conversations and brand trust. Operators without clinical-grade infrastructure will face tougher licensing and retention headwinds.
- 6,000 customers completed voluntary gambling surveys in March via Kindbridge partnership
- Partnership active since March 2024; delivers assessments, peer support, licensed counseling at self-exclusion
- FanDuel extends programs to employee financial wellness beyond player-facing tools
SCCG angle: SCCG connects operators to vetted behavioral health, payment, and compliance partners across every regulated market. When a client needs to build credible responsible gaming infrastructure — whether for a new license application or an audit — we broker the introductions and help structure partnerships that regulators actually respect, because we know who delivers and who talks.
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