Genius Sports Builds Prediction Market Foundation with Kalshi and Polymarket Official Data Agreements

Genius Sports announced partnerships with Kalshi and Polymarket that grant the prediction market operators access to official sports data for settling contracts. The deals also cover information sharing and integrity services, with built-in restrictions on certain market types and enhanced visibility into trading activity. Mark Locke, CEO of Genius Sports, outlined the agreements on the company’s Q2 earnings call Thursday, as reported by SBC Americas.

“What we’ve established with Kalshi and Polymarket is a foundation upon which we will layer more content, more services, and more territories over time,” Locke said. “It is the same compounding playbook that you have watched us execute in sports betting, now applied to prediction markets.”

League Partnerships Expand Beyond Traditional Sports Betting

Genius Sports supplies official data to numerous leagues worldwide. Polymarket holds partnerships with the MLB, NHL, UFC, and soccer properties including the German Bundesliga, Italian Serie A, Spanish La Liga, Mexican Liga MX, and Major League Soccer. The Liga MX tie-up with Polymarket has used Genius Sports data since June. The expanded Polymarket deal adds live-streaming rights and league IP for select competitions, including Serie A.

Brendon Plack, NFL SVP of Public Policy and Government Affairs, submitted a July comment letter to the CFTC stating that its prediction market rule proposal falls “significantly short” of standards needed to combat integrity risks, protect consumers, and prevent manipulation. The NFL has not partnered with prediction markets, unlike peer leagues. Genius Sports holds exclusive NFL data rights through the end of the 2029 season after winning a 2021 bidding process and renewing the agreement last year.

Locke does not expect NFL approval for prediction markets this season. He noted the potential financial and affiliation value if the league shifted course. Locke viewed the NFL letter as confirmation that the category requires the official data infrastructure Genius Sports has developed.

Revenue Growth Reinforces Data Ownership Strategy

Genius Sports posted Q2 group revenue of $195.5 million, a 65% year-over-year increase that beat projections and prompted raised full-year guidance to midpoints of $1.02 billion in revenue and $290 million in adjusted EBITDA. The Media Technology, Content and Services division revenue climbed 193% to $78.2 million. Betting Technology, Content and Services revenue reached $117.4 million, up 28%. Operating loss narrowed from $80.7 million to $55.7 million.

The company recorded meaningful revenue from prediction markets in Q2 ahead of the new deals. CFO Bryan Castellani forecast a continued nascent rise. Locke pointed to three distinct wins: data and integrity services, direct sales to market makers, and media audience cross-sell from the $1.2 billion Legend acquisition completed earlier in 2026.

“Frankly, with the number of prediction market operators coming into the space, the demand for our products and services is growing,” Locke added. “We own the official data that the regulated ecosystem, sportsbooks, media, and now prediction markets depend on, and we own the audience layer on top of it. We believe we are only just beginning to monetize the full potential.”

Direction of Travel for Official Data Providers

Leagues globally continue to align with prediction markets, a pattern Locke expects to accelerate and create further commercial openings for data owners. Operators and investors will track whether holdouts like the NFL and NBA alter their stance as integrity demands clarify the value of verified infrastructure over time.

Reporting: SBC Americas

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