Fairplay Appoints Warren Greatrex as Brand Ambassador Ahead of 2026/27 Jumps Season
TL;DR — Fairplay named National Hunt trainer Warren Greatrex as brand ambassador for the 2026/27 jumps season. Greatrex will supply blogs and video content from his Lambourn yard. The operator continues expanding its on-course presence at UK racecourses including Cheltenham and Newbury.
SCCG Take — The appointment reflects operator commitment to authentic racing content and long-term investment despite rising costs and regulatory pressures in British racing.
Fairplay has appointed National Hunt trainer Warren Greatrex as brand ambassador ahead of the 2026/27 jumps season. Under the agreement, Greatrex will deliver regular updates from his Lambourn training yard. These will appear as blogs and video content focused on the National Hunt campaign.
Greatrex has trained multiple Grade 1 winners, including Cole Harden and La Bague Au Roi. Fairplay launched as a peer-to-peer betting platform in 2023. It later expanded into sportsbook betting after obtaining a sportsbook licence and has increased its racecourse presence.
The operator ran an on-course pitch at Glorious Goodwood for the first time this year. It plans to secure pitches at Cheltenham and Newbury for the 2026/27 National Hunt season.
Partnership Content Plans
Warren Greatrex said: “Fairplay is a really good concept, and I was really taken by it. As soon as I met Billy, I thought ‘wow!’, I just love his enthusiasm. I’m very excited!
“I think from our side, the partnership will allow us to showcase the yard, and through regular blogs and content we can show exactly what we do, from riding out, showing people how to swim horses and treadmilling. We’ve got an excellent young team here and I’m really pleased that with Fairplay we can showcase this.
“I’m very confident that we can grow alongside Fairplay – we’ve got a really nice bunch of young horses, as well as established ones, and I think with this partnership we can grow together.”
Investment Rationale in Challenging Market
Bill Gowing, Founder and Managing Director at Fairplay, said: “There’s no hiding from the fact that British racing is facing a challenging period. Rising costs, increased regulation and changing market conditions mean it’s more important than ever that businesses with a genuine passion for the sport continue to invest in it.
“That’s exactly why partnering with Warren Greatrex Racing was such a natural decision for us. Warren has built a yard that’s founded on hard work, integrity and ambition – values that are central to Fairplay as a business. We’re both committed to doing things the right way, building for the long term and always striving to improve.
“While others may be reducing their involvement in the sport, we see this as the right time to step forward. We firmly believe horse racing remains one of Britain’s great sporting institutions, with a passionate and loyal following, and we’re committed to playing our part in supporting its future.
“We’re excited to work alongside Warren and his team throughout the season, giving our customers a closer connection to the stable and helping tell the stories that make National Hunt racing so special. We see this as the beginning of a long-term partnership, and we’re looking forward to celebrating plenty of success together.”
Reporting: iGaming Future
Generated by SCCG’s automated editorial system from published source reporting. SCCG Management holds editorial responsibility.
Authentic content plus on-course pitches signal Fairplay's long-game bet on British racing while others pull back.
We track every operator's content and sponsorship strategy across racing. Fairplay's move—original yard content, Grade 1 trainer credibility, physical racecourse presence—shows how newer brands build racing legitimacy without big media spends. It's old-school engagement wrapped in digital distribution, and it works when you pick the right stable.
- Warren Greatrex partnership delivers blogs and video from Lambourn yard for 2026/27 jumps season
- Fairplay expanding on-course presence to Cheltenham and Newbury after Glorious Goodwood debut
- Operator investing in racing content and partnerships despite rising costs and regulatory pressure in UK market
SCCG angle: SCCG advises operators on racing partnerships and on-course activation strategy across the UK and North America. We connect brands to authentic ambassadors, help navigate racecourse commercial rights, and architect content plays that build credibility without burning budgets. If you're entering or scaling in racing, we know who matters and what works.