Super Group Posts Record H1 Profit of $208 Million and Raises Full-Year Guidance
TL;DR — Super Group reported H1 profit of $208m, up from $56m, with adjusted EBITDA at $356m. The operator raised full-year guidance and detailed growth in Africa plus a new Manchester United sponsorship. Alberta operations transition to regulated status by October 13.
SCCG Take — Results confirm the durability of Super Group’s diversified model and Africa priority. Regulatory transitions and sponsorship scale support channelised growth in priority markets.
NYSE-listed operator Super Group posted record first-half results with profit climbing to $208m from $56m a year earlier. Adjusted EBITDA rose to $356m from $268m. The company lifted full-year revenue guidance to $2.6bn from $2.55bn and adjusted EBITDA to $710m from $680m.
Total H1 revenue reached $1.3bn. Q2 revenue increased 18 per cent year-on-year to $684m.
Regional Performance Drives Record Results
Africa stood out as the strongest region. Sportsbook revenue rose to $186m from $138m while igaming revenue advanced to $391m from $290m. North America generated $395m in H1 revenue, now largely from Canada after the prior withdrawal from the US market. Q2 revenue in the region slipped to $200m from $204m.
Europe delivered H1 revenue of $245m, up from $204m. The Rest of World contributed $67m. CEO Neal Menashe cited all-time highs in revenue, adjusted EBITDA, deposits and wagering. He pointed to the core strength of the casino-led, diversified business model.
Betway Partnership and Alberta Market Transition
Betway entered a multi-year agreement as Manchester United’s Official Principal Partner and Exclusive Global Betting Partner starting in the 2026/27 season. Branding appears on training kits consistent with the Premier League front-of-shirt ban. The deal includes matchday exposure at Old Trafford plus exclusive supporter competitions.
Menashe called the sponsorship a landmark partnership. He added that Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with key markets. Separately, the group will transition Alberta operations to the province’s regulated online gambling market by the October 13 deadline. Alberta’s framework launched on July 13 with extensions available to eligible operators until October 13.
Menashe said the priority remains regulatory readiness, technology, UX and retention of high-value VIP customers. As reported by Focus Gaming News, these steps reflect disciplined execution across regulated jurisdictions and commercial partnerships.
Reporting: Focus Gaming News
Diversified model and Africa momentum delivered; watch how they retain VIPs through Alberta's transition and activate Man U globally.
We've tracked Super Group's pivot from the US for months — these numbers validate the Africa-first, casino-led strategy and show real operator discipline. The Alberta transition and Man U deal test execution at scale in regulated corridors we help clients navigate daily. Proof that diversification and compliance rigor pay off.
- H1 profit jumped to $208m from $56m; full-year EBITDA guidance raised to $710m
- Africa led growth: sportsbook up to $186m, igaming to $391m
- Alberta ops move to regulated by Oct 13; Man U sponsorship targets African fanbase from 2026
SCCG angle: SCCG works both sides of this playbook — we help clients enter and scale in African markets where Super Group is winning, and we guide regulatory readiness and VIP retention strategies in newly regulated markets like Alberta through our compliance and CRM network.