Prediction Markets Near $2 Billion Daily Volume on World Cup Momentum
TL;DR — Prediction markets reached $1.91B ADV in July, up 9% sequentially with the World Cup generating $20B total volume. Sports hit $1.333B ADV while non-sports rose to $424M. Major deals including IG Group’s $1.3B Underdog buy signal accelerating industry activity.
SCCG Take — This convergence of volume and deal flow creates a regulatory inflection point. Operators and investors must align compliance infrastructure now to capitalize on the structural shift.
U.S. prediction markets pushed average daily volume to $1.91 billion in July. The figure represents a 9% sequential jump in turnover on all-or-nothing exchanges, according to Jefferies. The World Cup served as the primary catalyst, yet non-sports categories posted gains as well.
This performance held steady despite the U.S. team’s Round of 16 exit. It also pointed to rising traction for newer entrants. Rothera, the Robinhood and Susquehanna International Group partnership, delivered $70 million in ADV.
Volume Breakdown Shows Sports Leadership with Non-Sports Gains
Jefferies analyst Daniel Fannon broke down the mix. “From a product mix standpoint, sports ADV grew +12% m/m to $1.333 billion, while non-sports grew +5% m/m to $424 million in July,” he added. Sports claimed 76% of total ADV.
Fannon noted the tournament produced a record $20 billion in prediction market volume. That dwarfed the $3.6 billion tied to the 2024 US Presidential Election. Open interest stood at $1.16 billion for sports and $423 million for non-sports, both lower month-over-month.
Other tracked platforms recorded $161 million ADV. These metrics arrived as midterm elections loom three months away. The World Cup effect remains unmistakable.
Deal Flow Points to Sector Convergence
July brought multiple transactions and partnership talks. Fanatics bought a regulated exchange and clearinghouse from BGC Group. Crypto.com and Robinhood discussions surfaced, while IG Group unveiled a $1.3 billion acquisition of Underdog on July 30.
The Regulatory Horizon
These volume levels and corporate moves mark an inflection point. Client-partners should track how sustained non-sports activity intersects with pending CFTC clarity. The structural shift is underway; positioning now will determine who captures the next wave of liquidity.
Reporting: Casino.org News
Volume convergence with billion-dollar deals creates a narrow window to align compliance and scale before regulatory frameworks lock in.
We track 545 partners across regulated markets, and this is the inflection point clients ask us about: when does prediction-market liquidity justify strategic commitment? The answer is now. IG Group betting $1.3B on Underdog while Fanatics and Robinhood circle tells you institutional capital sees the structural shift. Operators and platforms need positioning before CFTC clarity arrives.
- $1.91B ADV in July, up 9% month-over-month; World Cup drove $20B total volume vs $3.6B for 2024 election
- Sports claimed 76% share at $1.333B ADV; non-sports rose 5% to $424M despite no major catalysts
- IG Group's $1.3B Underdog buy, Fanatics acquiring BGC exchange, Robinhood-Crypto.com talks signal accelerating M&A
SCCG angle: SCCG connects prediction-market platforms to the compliance, payments, and data infrastructure they need before CFTC frameworks harden. Our network includes the regulators, tech providers, and institutional buyers shaping this space — we help clients position for liquidity and partnership now, not after the window closes.