Polymarket Becomes ATP Tour’s Official Prediction Market Provider in Deal Including Exclusive US Live Streaming Rights

Polymarket has entered into a partnership with the ATP Tour naming the platform as the tour’s official prediction market provider. The agreement, struck with Tennis Data Innovations (TDI), gives registered US users exclusive access to live streams of ATP Tour and ATP Challenger Tour matches paired directly with real-time trading markets. Matches are integrated directly into the platform, with live streams supplied through TDI and official real-time data plus odds provided by Sportradar.

The rights cover approximately 20,000 matches per ATP season, spanning main draw and qualifying singles and doubles. Coverage includes marquee tournaments such as Indian Wells, the Miami Open, the Cincinnati Open and the Nitto ATP Finals. Ari Borod, President of Sports Business Development at Polymarket, said the deal combines exclusive streaming with exclusive data within a single marketplace and called it the first product of its kind executed in the United States.

Mechanics of the Integrated Partnership

“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket.

“By combining live ATP streaming with official data and prediction markets in one place, we’re creating a more dynamic product allowing fans to experience and trade on markets relating to the game as it unfolds,” said Borod.

Borod added to Axios that trading volume tends to rise as matches progress and that intensity builds the later a match goes. The platform will also draw on Sportradar’s integrity services.

David Lampitt, CEO of TDI, said: “The way people follow and engage with sports continues to evolve, and we want tennis to be at the forefront of that change. Polymarket has emerged as a leader in its category, and we’re excited to welcome them as the Official Prediction Market Provider of the ATP Tour and give fans another way to connect with the sport throughout the season.” According to reporting by Yogonet International, the ATP agreement differs from Polymarket’s prior league-specific relationships with MLB, MLS, UFC and others by extending into live media rights and direct product integration. It provides a year-round calendar supporting sustained user engagement.

Where the Risk Lies

The arrangement explicitly includes working closely with tennis governing bodies to help protect the integrity of the sport. This focus addresses a core limitation in prediction market expansions into live sports: the need for verified data and safeguards against manipulation. While the deal creates a structural shift by merging streaming and trading, its success will turn on whether that integrity framework holds under real-time volume.

Reporting: Yogonet International