Mohegan Sun’s “Winning Starts with Responsible Play” Campaign Wins 2026 NCPG Corporate People’s Choice Award
TL;DR — Mohegan Sun received the NCPG 2026 Corporate People’s Choice Award for its “Winning Starts with Responsible Play” campaign. The initiative used over 70 digital screens, signage, brochures, training, and QR codes to promote resources including the 1-888-789-7777 helpline. The NCPG highlighted its success raising awareness of support services.
SCCG Take — This award shows integrated responsible gaming programs deliver reputational value and operational integrity, marking a convergence worth replicating for client-partners and regulators alike.
Mohegan Sun has been honored with the National Council on Problem Gambling’s 2026 Corporate People’s Choice Award for its “Winning Starts with Responsible Play” campaign. The campaign promotes responsible gaming awareness, connects guests with resources, and empowers team members through education and training. The award was presented on July 24 at the NCPG Annual Conference 2026 in Nashville, Tennessee.
Mohegan Sun President & General Manager Jeff Hamilton said in a statement, “Mohegan Sun has long been a proud partner of the National Council on Problem Gambling and other organizations dedicated to advancing responsible gaming, including the Connecticut Council on Problem Gambling. This recognition for our “Winning Starts with Responsible Play” campaign is very meaningful and is a testament to how hard our thousands of team members work to help support and foster an environment of responsible play.” The report comes from CDC Gaming.
Inside the “Winning Starts with Responsible Play” Campaign
The effort runs throughout Mohegan Sun and mohegansun.com with creative assets and educational messaging that reinforce informed decision-making. Activations included more than 70 digital screens across the resort, responsible gaming signage at all entrances and exits, brochures and information cards, internal team member communications and training programs, and QR codes for multilingual resources.
Guests were directed toward self-exclusion programs, credit management tools, and Connecticut’s 24/7 problem gambling helpline at 1-888-789-7777. The National Council on Problem Gambling praised the campaign for raising awareness of available support services.
The Value of Visible Responsibility Programs
This recognition underscores how consistent, multi-channel responsible gaming programs can earn industry acknowledgment while advancing public policy goals. For operators and their advisors, it points to a convergence where such initiatives strengthen both guest trust and regulatory posture. As expectations rise, visible commitment of this kind may become a baseline differentiator across tribal and commercial properties.
Reporting: CDC Gaming
Integrated responsible gaming programs now deliver reputational capital and regulatory armor—no longer optional, increasingly essential.
We've watched responsible gaming shift from compliance checkbox to strategic asset. Mohegan Sun's win proves visible, scalable programs earn industry recognition and guest trust simultaneously. For operators and suppliers navigating tighter regulatory scrutiny and stakeholder expectations, this is the blueprint—multi-channel, measurable, and deeply embedded in operations.
- 70+ digital screens, QR codes, multilingual resources, and staff training across property and web
- Campaign promoted self-exclusion, credit tools, and Connecticut's 24/7 helpline (1-888-789-7777)
- NCPG Corporate People's Choice Award recognizes measurable public awareness impact
SCCG angle: SCCG connects operators to responsible gaming technology partners, policy advisors, and regulatory consultants who can architect and scale these programs across jurisdictions. We've facilitated similar integrations for tribal and commercial clients—turning compliance mandates into brand advantages through the right vendor stack and stakeholder strategy.