Super Group Raises Full-Year Revenue and EBITDA Guidance After Record Q2 and Betway Manchester United Partnership
TL;DR — Super Group lifted full-year revenue guidance above $2.6 billion and adjusted EBITDA above $710 million after Q2 revenue of $684 million (+18%) and EBITDA of $204 million (+30%). The update coincides with Betway’s multi-year deal as Manchester United’s Principal and Exclusive Global Betting Partner starting 2026-27. The sponsorship focuses on training kits amid the Premier League front-of-shirt ban.
Super Group raised its full-year outlook after record Q2 2026 results. Revenue reached $684 million, an 18% increase from $579 million the prior year. Adjusted EBITDA rose 30% to $204 million from $157 million, with the margin expanding from 27% to 30%. The company recorded a $123 million profit versus a $3 million loss a year earlier.
As reported by Casino.org News, the operator cited stronger performances in Africa and Europe. Shares rose almost 2% on the announcement and stand close to 60% higher over the last six months.
Guidance Revision Follows Record Metrics
Super Group lifted full-year revenue guidance from more than $2.55 billion to above $2.6 billion. Adjusted EBITDA guidance increased from more than $680 million to above $710 million.
CEO Neal Menashe stated: “The second quarter generated record performance across Super Group, marking all-time highs in revenue, adjusted EBITDA, deposits, and wagering.” He added: “While we maximized the commercial boost from the FIFA World Cup, these results once again demonstrate the core strength of our casino-led, diversified business model, disciplined execution, and highly durable customer base.”
CFO Alinda van Wyk cited the quality of the business, record profitability, and cash generation. She pointed to strong operational performance, disciplined market expansion, and the inherent leverage of the platform.
Betway Becomes Manchester United Principal Partner
The results coincided with a multi-year agreement naming Betway as Principal Partner and Exclusive Global Betting Partner of Manchester United from the start of the 2026-27 season. The deal marks Betway’s largest football partnership.
The logo will appear on training kits for the men’s and women’s teams, around Old Trafford, and at the Progress with Unity Stadium. The agreement also supplies safer gambling and betting-integrity resources to players, employees, and supporters.
Menashe said: “We are thrilled that our Betway brand will be the Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.”
The timing follows the Premier League’s voluntary ban on gambling sponsorship on the front of matchday shirts from the 2026-27 season. The restriction does not cover training kits or sleeves. Manchester United Chief Business Officer Marc Armstrong said the scale reflected the club’s growth strategy and global appeal.
Reporting: Casino.org News
Strong fundamentals and smart sponsorship timing — Super Group is translating performance into market position before regulatory walls rise.
We track capital moves and brand plays because they signal where operators see durable growth. Super Group's pivot to training kits shows savvy regulatory navigation, and the Africa-Europe strength aligns with markets we're helping clients enter. This is a blueprint for scaling without front-of-shirt dependence.
- Q2 revenue $684M (+18%), EBITDA $204M (+30%); guidance raised to $2.6B+ revenue, $710M+ EBITDA
- Betway named Manchester United Principal Partner starting 2026-27, focused on training kits
- Africa and Europe drove growth; move sidesteps Premier League front-of-shirt ban
SCCG angle: SCCG works both sides: we help operators identify and enter the high-growth markets Super Group is winning in, and we connect brands to sponsorship, media, and compliance partners who can structure deals that survive regulatory shifts. This story is a case study we use with clients daily.