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SABA CEO Clarifies Advocacy Stage in South Africa’s Push Against Illegal Online Gambling

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SABA CEO Clarifies Advocacy Stage in South Africa’s Push Against Illegal Online Gambling

TL;DR — SABA CEO Sean Coleman clarifies anti-illegal gambling efforts remain in the advocacy phase despite six proposed legislative interventions and the NGB tender for blocking services due 7 August 2026. Illegal operators hold 62% market share, diverting R50 billion yearly and reaching 16 million users. A coordinated, multi-layered strategy is required given provincial regulatory complexity.

SCCG Take — Licensed operators should engage policymakers on tailored enforcement to protect consumers while preparing for technological interventions in this inflection point.

Sean Coleman, CEO of the Association of South African Bookmakers (SABA), has clarified that the fight against illegal online gambling remains largely in the advocacy and stakeholder engagement phase. Speaking to iGaming Business, Coleman said SABA’s July statement was intended to contribute constructively to national policy discussion rather than suggest legislative amendments are imminent.

The statement proposed six legislative interventions spanning amendments to the National Gambling Act, the Electronic Communications Act, the Financial Intelligence Centre Act and coordinated action from the Reserve Bank. A Yield Sec report commissioned by SABA estimates illegal operators account for roughly 62% of all online gambling activity in South Africa, diverting more than R50 billion in gross gambling revenue offshore each year, with around 16 million South Africans having engaged with illegal platforms in the past year.

Technology’s Role and Limits in Enforcement Strategy

The National Gambling Board published a call for expressions of interest on 30 June from providers capable of monitoring, blocking, tracking and reporting illegal gambling websites, with submissions due by 7 August 2026. Coleman welcomed the tender as recognition that technology must form part of any meaningful enforcement strategy.

“What is encouraging is that this reflects an acknowledgement that technology must form part of any meaningful enforcement strategy,” Coleman said. “Illegal operators are highly sophisticated, operate across multiple jurisdictions and can rapidly establish mirror and replacement websites.” He cautioned that website blocking should not be viewed as “a silver bullet” and instead called for a multi-layered approach combining technology, legislation and coordinated enforcement.

Coleman reported no direct dialogue with the Internet Service Providers’ Association (ISPA) since SABA’s statement. ISPA had called for any blocking to occur only within a clear legislative framework that is court-directed and subject to review.

The Path Forward: Coordinated Interventions Tailored to Local Conditions

Coleman highlighted why South Africa’s challenges do not map neatly onto Australia’s 2017 Interactive Gambling Act reforms, which led to more than 1,300 blocked websites and over 220 operators withdrawing. Gambling regulation is a concurrent competence across nine provincial licensing frameworks rather than a single national authority. Additional complexities include aggressive localisation by illegal operators, socio-economic factors increasing consumer vulnerability, cross-border payment rails and cryptocurrency transactions.

“If I were required to prioritise one intervention, it would be the establishment of an effective and legally certain mechanism to disrupt consumer access to illegal gambling platforms through coordinated technological enforcement measures,” Coleman said. This should operate alongside a public register of licensed operators and expanded consumer awareness campaigns.

From my perspective advising client-partners on gaming regulatory frameworks for over 30 years, this represents a structural shift that demands practical sequencing. Every day consumers are directed toward illegal operators lacking regulated protections. The convergence of legislative, technological and educational measures will determine whether South Africa successfully channels activity into its licensed market.

Reporting: iGaming Business (iGB)

Steve’s read · SCCG Intelligence

Enforcement is a year away, but licensed operators need to shape the framework now before tech and law collide.

We work across every regulated market globally, and South Africa's 62% illegal share and R50 billion leakage is the starkest example of what happens when enforcement lags sophistication. SCCG clients need to understand: this is advocacy now, but policy windows close fast, and the blocking tender deadline is real.

SCCG angle: SCCG has deep regulatory and compliance connections across 545 partners in every regulated market. If you're licensed or planning South African entry, we help you engage the right provincial authorities and policymakers early — before the framework hardens — and position you as part of the solution, not the problem.

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