BETBY Expands Esports Feed with Pioneering ePadel Tennis and eSumo Titles
TL;DR — BETBY launched ePadel Tennis and eSumo as industry-first titles in its Betby Games esports feed. ePadel provides more than 2,000 monthly events with over 15 betting markets; eSumo delivers about 18,000. The additions expand the portfolio to more than 40 titles focused on rapid, original content for operators.
BETBY has expanded its proprietary esports feed, Betby Games, with the launch of two brand-new titles: ePadel Tennis and eSumo. These additions mark industry firsts, introducing distinctive formats through fast-paced, high-frequency content designed to drive engagement for operators and players worldwide, according to reporting by G3 Newswire.
The releases diversify the portfolio by combining one of the world’s fastest-growing racket sports with one of Japan’s most recognisable sporting traditions. Both titles deliver rapid event cycles, clear betting mechanics and instant settlement, providing original, always-on content across previously untapped verticals.
Details on the Industry-First Releases
ePadel Tennis introduces the first and only iGaming product built specifically around padel. The title launches with one tournament and a single-set format, delivering more than 2,000 events per month. It features ultra-fast matches, more than 15 betting markets, zero-second bet acceptance and instant settlement. This gives operators the opportunity to engage padel’s expanding global audience while adding a new racket-sport vertical.
eSumo draws inspiration from traditional Japanese sumo wrestling. Each match consists of 10 action-packed rounds, with the title delivering approximately 18,000 events per month. Users can wager on the overall winner of the 10-round match and individual round outcomes. Its simple mechanics make it accessible for combat sports audiences.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented: “Creating original content has always been central to the vision behind Betby Games, and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry. Padel is one of the fastest-growing sports worldwide, and ePadel Tennis gives operators the opportunity to offer dedicated, high-frequency content built specifically around its growing audience. When it comes to eSumo, it brings an entirely different dynamic, transforming one of Japan’s most iconic sports into a fast, clear and engaging betting experience. Both titles strengthen the variety of our portfolio while giving operators a constant stream of unique content designed to keep players engaged 24/7.”
Focus on Underserved Formats
Together, the launches reinforce BETBY’s focus on developing original content around sports and formats that remain underserved within the iGaming industry. The portfolio now comprises more than 40 titles designed to increase event volume and drive continuous engagement.
Reporting: G3 Newswire
Original content wins retention wars; BETBY's betting on underserved verticals with padel and sumo to fill white space operators didn't know existed.
We've placed suppliers into every regulated esports market globally, and the pattern is clear: operators need differentiation beyond the same FIFA and NBA clones. BETBY is building actual category firsts — padel and sumo — with event volume and instant settlement that matters for player retention and bet frequency.
- ePadel Tennis: 2,000+ monthly events, 15+ markets, first iGaming product targeting the exploding padel audience
- eSumo: ~18,000 monthly events, 10-round matches, taps Japanese combat sports tradition with simple betting mechanics
- Portfolio now 40+ proprietary titles designed for 24/7 engagement with high-frequency, instantly settled content
SCCG angle: SCCG has direct relationships with BETBY and operators in 30+ markets who need exclusive content strategies. We help partners evaluate which proprietary feeds deliver actual retention lift versus noise, and broker integrations that align content portfolios with regional player appetite — especially in growth sports and APAC formats.