BETBY Adds Industry-First ePadel Tennis and eSumo Titles to Expand Betby Games Portfolio
TL;DR — BETBY launched ePadel Tennis and eSumo, two industry-first titles in its Betby Games portfolio. ePadel delivers more than 2,000 monthly events with over 15 betting markets; eSumo generates 18,000 events via 10-round matches. The additions expand the feed beyond 40 titles for 24/7 operator content.
SCCG Take — This expansion equips operators with proprietary high-frequency content to broaden esports verticals. It highlights the structural value of original formats in driving continuous player engagement.
BETBY has expanded its proprietary Betby Games esports feed with two new titles that break fresh ground for operators. The launches of ePadel Tennis and eSumo introduce high-frequency betting content built around previously untapped sports formats, delivering rapid cycles and instant settlement. This development, as reported by iGaming Future, reinforces the supplier’s emphasis on original content to support continuous operator engagement worldwide.
ePadel Tennis channels the speed of a fast-growing racket sport into a dedicated iGaming product. It launches with one tournament and a single-set format, scheduled to produce more than 2,000 events per month. The title features ultra-fast matches, more than 15 betting markets, zero-second bet acceptance and immediate settlement.
eSumo Translates Tradition into High-Volume Betting Opportunities
eSumo draws on Japanese sumo wrestling, structuring each match around 10 action-packed rounds to generate approximately 18,000 events monthly. Bettors can wager on the overall winner and on individual round outcomes, creating a steady stream of accessible combat-sports action.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented: “Creating original content has always been central to the vision behind Betby Games, and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry.” Nekrasov added that both titles strengthen portfolio variety and supply operators with unique content to keep players engaged 24/7.
The Value of Underserved Vertical Expansion
The releases bring the Betby Games portfolio to more than 40 titles. By combining an emerging global sport with a culturally distinctive tradition, the launches give operators always-on content that diversifies esports offerings without depending on live-event calendars. Client-partners should weigh these formats for their potential to drive sustained engagement in competitive markets, marking a convergence of innovation and practical sportsbook utility.
Reporting: iGaming Future
Original formats like ePadel and eSumo give operators differentiated, calendar-independent content to fill engagement gaps 24/7.
We've built partnerships across the esports and content supply chain, and we know operators need proprietary feeds that don't rely on live events. BETBY's expansion into underserved verticals — padel, sumo — shows how original formats create differentiation and reduce dependency on saturated markets. This is about portfolio depth and constant player engagement.
- ePadel Tennis: 2,000+ monthly events, 15+ markets, zero-second acceptance
- eSumo: 18,000 monthly events via 10-round matches, individual round betting
- Portfolio now exceeds 40 titles, delivering 24/7 operator content independence
SCCG angle: SCCG connects operators to content innovators like BETBY when differentiation matters. We've placed dozens of esports and gaming suppliers into live environments — we know what moves the needle in product mix and player retention, and we help partners evaluate and integrate original formats fast.