Oddin.gg Launches Oddin Casino Division with Proprietary AI Live Dealer Technology

Oddin.gg, the B2B technology company known for its end-to-end esports betting ecosystem, has announced the launch of Oddin Casino. This new business division focuses on developing the next generation of technology-led casino entertainment, marking the company’s first major expansion beyond esports.

The first product is a digital live dealer built on proprietary models for real-time character performance and player interaction. Engineers from Meta, Google DeepMind, HeyGen, and Samsung have invested more than a year and more than 2 million GPU hours of training into the technology stack. The product is expected to make its public debut later this year.

Control at the Model Level

Oddin Casino is developing the dealer at the model level rather than relying on conventional game engines and third-party AI services. This gives the company greater control over how the dealers look, move, speak, respond, interact, and perform in real time. The result is characters and experiences that can be adapted to different brands, audiences, languages, and markets.

According to reporting by iGaming Future, Marek Suchar, co-founder and managing director at Oddin.gg, said: “Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own. Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences. We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand.”

Suchar added: “The casino market does not need more sameness. It needs solutions built around how people consume entertainment today.”

The Competitive Layer Still Being Defined

Live casino has become one of online casino’s most important product categories, yet player expectations are shaped by social platforms, creators, streaming, and interactive entertainment. Oddin.gg brings its decade of experience in high-volume betting environments — centered on reliability, speed, engagement, and commercial performance — to this space.

Suchar emphasized that the company is building for casino’s own rules, audiences, and creative language from the ground up. The technology-led model aims to provide operators more flexibility without compromising game integrity, operational control, player trust, or regulatory requirements.

The open question is whether this proprietary approach can deliver the new formats and experiences that stand out in an increasingly competitive attention economy. From where I sit advising operators and technology partners on strategic initiatives, this kind of convergence between esports-honed tech discipline and casino content creation may represent an inflection point for differentiated player experiences.

Reporting: iGaming Future