Five Betting Operators Form Responsible iGaming Association to Advance Regulation in Chile

Betano, Betsala, Estelarbet, Juegalo, and Novibet have formed the Responsible iGaming Association (AGR) in Chile. The new industry body aims to support regulation of online gaming and sports betting with emphasis on consumer protection and safeguards for minors.

Sandra Kemp, Executive Director of AGR, said: “Online betting is already a reality in Chile. The absence of regulation or attempts to prohibit it do not eliminate the activity; they simply push it toward operators that are not subject to standards, oversight, or accountability.”

Kemp added: “The key challenge is ensuring the industry operates under a clear regulatory framework that allows responsible, licensed operators to prioritize the protection of minors and vulnerable groups, safeguard adult users, contribute to public revenues through taxation, create employment opportunities, and support the development of sport in Chile.”

AGR draws on experience from Brazil, Peru, Colombia, Canada, the United Kingdom, Spain, and other European Union countries. The association seeks to collaborate with the State on a framework that prevents underage gambling and creates a level playing field.

AGR’s Binding Principles

The organization rests on seven core principles. These include responsible gambling and player protection through strict access restrictions for minors and vulnerable groups, a modern regulatory framework that eliminates informality, cooperation with public institutions, commitment to integrity fairness transparency and anti-money laundering policies, responsible and sustainable tax contributions, responsible communications and advertising, and active opposition to illegal online gambling.

AGR stated these principles are binding commitments for all current and future members. The association emphasized keeping minors away from gambling, addressing addiction risks through genuine safeguards, and denying money laundering the informal environment on which it thrives.

The Case for Accelerated Regulation

AGR argued that international experience underscores the importance of establishing a regulatory framework in Chile as soon as possible. The group acknowledged legislative debate on Bill No. 14,838-03 yet noted the country is significantly behind other jurisdictions.

The association is collaborating with Congress, the Executive Branch, regulatory authorities, and civil society as a trusted technical partner. Citing H2 Gambling Capital, AGR estimated Chile’s online gambling market currently generates approximately $625 million in gross gaming revenue and is projected to reach $1.445 billion by 2030.

According to reporting by Yogonet International, AGR was created to demonstrate operators’ commitment to rigorous standards, effective oversight, and a sustainable regulated market.

Reporting: Yogonet International