BetConstruct AI Secures AdVantage Racing Platform from BetMakers and Podium
TL;DR — BetMakers and Podium partnered with BetConstruct AI to integrate the AdVantage platform globally. It provides managed racing tools including same-race multi-betting, live streaming, and tote connectivity for horse and greyhound events. The deal supports BetConstruct AI’s expansion and prediction market interests.
SCCG Take — This marks a convergence toward managed racing solutions that cut operator overhead. Client-partners should assess integration speed against their market entry plans.
BetMakers continues to expand its connections across the global racing wagering industry through a new agreement with BetConstruct AI. The deal also includes Podium, the sports and racing data partner that manages the AdVantage fully managed racing trading platform with BetMakers. Terms call for delivery of AdVantage across BetConstruct AI’s international operator network.
According to SBC News, the partnership arrives as BetConstruct AI advances launches in new markets and integrates additional products, with prediction markets a noted area of focus. The source indicates this horse racing integration could strengthen the firm’s position in Europe, Africa, the Americas, and parts of Asia.
Partnership Scope and Operator Benefits
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.”
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said: “Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”
Platform Features and Limitations
AdVantage delivers same race multi-betting for horse and greyhound racing alongside a customisable racebook that includes managed trading and risk services. Further elements cover fixed-odds and derivative market creation, tote pool connectivity, race form, insights and tipping, live streaming, and rights holder reporting.
One limitation apparent in the coverage remains the absence of implementation timelines or specific performance metrics for the integration. While the partnership reduces operator overhead, actual uptake will hinge on execution across BetConstruct AI’s varied jurisdictions. This convergence of B2B platforms bears watching as a potential structural shift in how racing content reaches international audiences.
Reporting: SBC News
Managed racing solutions are now plug-and-play infrastructure; operators win speed, lose operational overhead and customization control.
We're watching racing become commoditized middleware. AdVantage gives BetConstruct AI clients same-race multis, tote connectivity, and streaming without building in-house—classic build-versus-buy tipping toward buy. For operators entering new jurisdictions or layering racing into existing books, speed to market just shortened. The trade-off? Less differentiation, shared trading backbone.
- AdVantage delivers fully managed racing: same-race multis, live streaming, tote pools, risk management—operator lifts and shifts
- BetConstruct AI deploys it across Europe, Africa, Americas, Asia—racing now travels with the platform, not the operator
- Prediction market ambitions noted; racing data and engagement tools become feeder infrastructure for broader betting products
SCCG angle: SCCG's operator and platform clients constantly weigh build versus partner on verticals like racing. We've brokered content, risk, and data deals across five continents—when a managed solution like this lands, we map it against your market entry timeline, regulatory load, and margin tolerance to tell you if it's the right fit or if a bespoke racing partner makes more sense.