Francis Lui Outlines Galaxy Entertainment’s Parallel Strategy for Sustainable Growth in Macau

Galaxy Entertainment Group chairman Francis Lui is executing a parallel strategy that develops premium gaming and non-gaming amenities on separate but concurrent tracks. In an exclusive interview with iGaming Business, Lui described how this approach aligns with Macau authorities’ push for a sustainable tourism destination while preserving casino profits.

Since the end of Covid restrictions, Macau has sought to reduce reliance on gaming. The six concessionaires, including Galaxy, have committed to that shift yet continue focusing on high-end play. Lui reads the government’s message clearly: operators can earn but must deliver social responsibility and economic value in return for Macau’s unique position as China’s only legal casino market.

Lui believes Galaxy Macau Phase 3 matches the official vision. Opened in 2023, the development includes the Galaxy International Convention Center and Galaxy Arena. These combine for 10,000 square meters of pillar-free event space. The arena seats 16,000 with eight luxury suites and stands as Macau’s largest indoor venue. Two premium hotels, Raffles and Capella, target multi-experiential demand with private gaming salons plus amenities such as spas, golf simulators and private theaters.

Delivering Results While Meeting Expectations

The strategy is producing numbers. Galaxy’s group EBITDA exceeded US$1.8 billion last year, compared with US$2.1 billion in 2019. Lui said the model has moved from the less-regulated, VIP-centric approach of 2019 to one that remains equally profitable while supporting government aims. With Phase 4 scheduled to open next year, total capital investment across the property will reach HK$100 billion (US$12.75 billion). That phase adds a 5,000-seat theater, more luxury brands and retail. Room counts were cut from an initial 2,000-2,500 to 1,500 to emphasize premium offerings.

Lui sees parallel development as essential. Premium players are served in Macau while additional capacity for family and business travelers could be built in nearby Hengqin, where costs are lower. He remains bullish on the special economic zone despite no longer holding a land option there. Galaxy is also monitoring Japan’s integrated resort bid reopening in September 2027 and potential in Thailand and the UAE.

Family Leadership Shapes Long-Term View

In December 2024, Lui became chairman following the death of his father, founder Lui Che Woo, at age 95. His sisters hold board seats and operational roles. Lui views ownership and management as distinct responsibilities. His son Andrew Nicholas Lui heads project development after a decade with the group. The family controls 54 percent of Galaxy.

Lui’s parallel model shows how to gauge consumer shifts every few years and still hit EBITDA targets close to pre-pandemic levels. Macau’s under-penetration from the mainland remains enormous. The question is whether seamless Hengqin connectivity and must-see technological attractions can retain both premium and mass visitors as visitation grows toward 50 million. Galaxy’s execution will test if this balanced approach sets the standard for integrated resorts under tighter social expectations.

Reporting: Francis Lui leads Galaxy, Macau into parallel universe (igamingbusiness.com)