Discovery Is the Product Nobody Built Yet
Tater’s market insights in action I’ve been quietly building something — and it’s time to talk about it. For the past several months we’ve been building Tater together with Ivo Dimitrov, my co-founder at Tater Labs. Tater is an independent platform that does something our industry keeps circling but…
I’ve been quietly building something — and it’s time to talk about it.
For the past several months we’ve been building Tater together with Ivo Dimitrov, my co-founder at Tater Labs. Tater is an independent platform that does something our industry keeps circling but never quite ships: it pulls the prediction markets and the sportsbooks into one place, so you can finally see the whole landscape move in real time.
Not another odds feed. Not another trading terminal. A discovery engine.
Here’s what I mean.
One Screen, Every Market
Today, comparing what Polymarket and Kalshi think about an outcome versus what the sportsbooks are pricing means six tabs, three logins and a spreadsheet. Tater collapses all of it. The platforms that actually move the numbers — across sports, politics, crypto, culture — land in a single blended view. One screen. One read on the market. See it live at taterit.com.
The scale of this space is staggering. The World Cup alone has generated billions in prediction-market volume — and that’s before you add the sportsbook side:
World Cup Winner Odds on Prediction Markets — The 2026 FIFA World Cup winner market has already generated more than $2.54B in volume on prediction markets.
— CryptoRank.io (@CryptoRank_io) June 2026
That volume is spread across a dozen platforms. Nobody was stitching it together — until now.
The Story Behind the Numbers
This is where I think we’re carving out our own category. Most platforms hand you a price. Tater shows you why that price exists — where the platforms disagree, where consensus is forming, where the edge is hiding. It’s not just data, it’s narrative. The kind of read that makes you smarter before you decide, whether you’re a trader, an operator, a media company, or a fan who just wants to know what’s really going on. See how we break it down at taterit.com/research.
The World Cup Is Our Proving Ground
We took Tater’s open beta live straight into the 2026 FIFA World Cup — and the response has been a thrill. Every match, every group-stage path, every knockout scenario, priced in real time across the major platforms. It’s working exactly as designed, and the way people are engaging with it tells us we’re onto something that doesn’t exist anywhere else. Watch the tournament unfold at taterit.com/world-cup.
Here’s what those cross-platform odds actually look like when a major prediction market lays them out:
Every nation’s % chance to win the World Cup exactly 2 weeks from kickoff — Spain 17%, France 16%, England 11%, Portugal 10%, Brazil 9%, Argentina 8%…
— Polymarket Sports (@PolymarketSport) June 2026
Now imagine seeing that next to what DraftKings, FanDuel, and BetMGM are pricing — in one view. That’s Tater.
We Keep Score — In Public
We committed to one thing on day one: accountability. Tater blends signals across platforms into a single consensus forecast, and then we grade ourselves out loud. Through the World Cup so far, that consensus is running a Brier score of ~0.43 across 48 settled matches — and in plain English, lower is better, pure guesswork on a three-way match scores 0.667, so we’re sitting well under it (with the consensus favorite coming in 35 of those 48). We publish the live scoreboard so anyone can check our work. That’s the standard we’re holding ourselves to — and it sharpens as more data flows through.
What Comes Next
The World Cup is the opening act, not the show. Tater isn’t a sports product — it’s a discovery and intelligence layer for every vertical where prediction markets and sportsbooks operate. Think about what that means for media companies, affiliates, operators — anyone whose business depends on knowing where the market is and where it’s headed.
No partnerships or integrations to announce today. What I’ll say is this: the conversations we’re having across the Global Gambling Industry tell me we’re building exactly what the market’s been missing — and nobody else is building it.
Curious? Go to taterit.com and see for yourself. Open beta — no password, no account, no paywall. Drop your email and you’re in.
Ivo Dimitrov and I built Tater because we saw a gap nobody was filling. Discovery and Storytelling from Data is the product nobody built yet — until now and we are the first.
Powering the Global Gambling Industry Worldwide!
Tater fills the gap: unified market discovery that the industry needed but nobody built.
We've built something that solves a real gap in how our industry sees itself. You can't move smart in fragmented markets. Tater pulls prediction and sportsbook data together so operators and traders actually see the whole landscape at once—not piecemeal.
- One screen shows prediction markets and sportsbooks moving together in real time
- Not another odds feed or trading terminal—a discovery engine for market intelligence
- Addresses the fragmentation problem: operators have been circling this need for years
SCCG angle: I've spent 30 years watching smart people piece together fragmented data. Tater is built to let our partners see what moves together, when. If you're scaling nationally, this is the kind of connective intelligence that moves the needle.