By Kahari S. Nash, “The BooRay! King” & CEO KSN Gaming
When you talk about respect, tradition, and innovation all in the same breath, you’re talking about Indian Country—and when it comes to the evolution of table games in Tribal Casinos, you better believe BooRay! is now part of that conversation.
At IGA 2025 (40th Anniversary) in San Diego, California, hosted at one if not the most important annual gatherings in the Tribal Gaming Industry, BooRay! made its presence known in true BooRay! fashion—loud, proud, and full of purpose, even NFL Pro Bowler – NFL Hall of Fame & 3X Super Bowl Champion Shannon “Club Shay Shay Podcast Host” Sharpe’s Nightcap Podcast Co-Host Chad Ochocinco Johnson and 4X NFL Super Bowl Champion Rob “Gronk” Gronkowski (7X NFL Super Bowl Champion Tom Brady’s “Go-To-Tight-End”) took time to talk to and take a quick-pic “selfie” with The BooRay! King. Tom Brady and LeBron James like to play a little high-stakes head up BooRay!…IYKYK.
The game wasn’t just on display—it was showcased in style at the SCCG Tom’s Watch Bar IGA 2025 Party, where some of the most influential tribal leaders and gaming pioneers from across the country and the Pond “London” came together to build, collaborate, and celebrate the future of Tribal Gaming with DraftKings and FanDuel leading the discussion for iGaming partnerships with Brick and Mortar Tribal Casinos.
And in the middle of it all? BooRay! and The BooRay! King.
BooRay! at the Crossroads of Culture and Innovation
BooRay! isn’t just a card game—it’s a cultural statement. It’s where competition meets camaraderie, where community meets luxury, and where the old school spirit of cards meets the next generation of entertainment.
For Tribal Casinos looking to stay ahead of the curve, BooRay! offers something special: a new table game built for this era—not just for seasoned players, but for the next wave of gamers who want an experience, not just a bet.
Tribal Nations have always been pioneers in gaming, turning sovereignty into economic power and cultural preservation. BooRay! aligns with that mission. It’s a tool of empowerment, a conversation starter, and a true differentiator in the market.
A Seat at the Table: The Power of Sovereignty Through Innovation
At IGA 2025, it became crystal clear: BooRay! belongs in tribal casinos. The conversations with Tribal Chairs, Council Members, and Gaming Commissioners weren’t just polite meet-and-greets—they were strategic planning sessions. They saw the potential. They felt the energy. They knew this was more than a card game.
It’s a brand. A lifestyle. A bridge to new demographics.
Gen Z and Millennial players aren’t looking for the same games their grandparents played. They want a vibe, they want a story, and they want to be part of something authentic. BooRay! brings that. And Tribal Casinos? They’ve always known how to offer gaming with soul.
By bringing BooRay! into their properties, Tribes aren’t just adding another table game—they’re staking their claim in what’s next. They’re showing the industry that sovereignty isn’t just about rights—it’s about evolution.
The BooRay! Vision: Partnership Over Placement
Let me be clear: we’re not just trying to place BooRay! in a few Tribal Casinos and call it a win. We’re here to build partnerships that last generations. That means honoring the unique identity of every Tribal Nation, respecting their traditions, and offering them a game that doesn’t compete with their culture—it complements it.
Tribal Gaming didn’t just open the door for commercial gaming—it created the blueprint. And now, with BooRay! entering the fold, we’re ready to co-author the next chapter.
Final Word: BooRay! Belongs in Indian Country
From the moment the custom trademarked BooRay! playing cards hit the BooRay! table with the BooRay! Bucks at Tom’s Watch Bar, which is perfectly located behind centerfield at PETCOPark (Home of the San Diego Padres) during IGA 2025, the message was clear: BooRay! is more than welcome—it’s wanted.
We left IGA 2025 not just with new contacts—but with new allies. And as we continue expanding the BooRay! Luxury Lifestyle Brand from Las Vegas to the Mississippi Delta and beyond, we know the future runs right through Tribal Land.
To the Tribal Nations that have led the charge in gaming and sovereignty: we see you, we respect you, and we’re ready to partner with you.
Let’s deal the next winning BooRay! hand on Tribal Land.
