Bill 48 Sets Stage for Competitive Online Market
Alberta is preparing to upend its online gambling landscape with Bill 48, the iGaming Alberta Act. This proposed legislation introduces a new Crown corporation tasked with overseeing and managing all regulated digital gambling in the province. Until now, Play Alberta has held a monopoly as the sole legal platform, but the tide is turning in favor of a competitive commercial market.
The new iGaming Alberta Corporation will work similarly to Ontario’s iGaming model, inviting private operators to partner with the government to offer legal iGaming experiences. It’s a clear effort to reclaim market share from unregulated offshore platforms, which already serve a significant portion of Albertan players.
Enhanced Player Protections & Market Oversight
One of the most notable aspects of the iGaming Alberta Act is its emphasis on player safety and transparent regulation. Features like a centralized self-exclusion system and mandatory responsible gambling programs, such as GameSense, are baked into the bill. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) will maintain oversight duties, ensuring a clear separation between management and regulation.
Additionally, all surplus revenue generated by the new corporation will flow into Alberta’s General Revenue Fund—demonstrating a fiscal incentive to regulate rather than restrict.
Industry Response & Market Potential
While Bill 48 still needs to clear the legislative process, the tone is optimistic. With operators like PENN Entertainment already eyeing Alberta as a top-four Canadian market, anticipation is building. If passed, Alberta could launch its open market by 2026, unlocking millions in revenue and offering consumers safer, more robust gambling options.
Personal Insight
Alberta’s decision to modernize its online gambling infrastructure is both timely and smart. By offering legal, regulated options, the province will steer users away from grey-market sites. The government is clearly learning from Ontario’s rollout—emphasizing clarity, responsibility, and financial sustainability. Alberta may well become a blueprint for future iGaming legislation in North America.
