- Famous sweepstakes operator hires gaming advisory firm
- Could look to monetize vast database of potential bettors
It’s not a stretch to say that a vast of majority of Americans with mailboxes and televisions are at least somewhat familiar with Publishers Clearing House (PCH).
The sweepstakes operator has been in business for more than seven decades and is known for its vast direct-to-consumer marketing platform and its famous Prize Patrol. Now, the company may be looking to venture in social gaming as highlighted by a newly announced partnership with gaming advisory firm SCCG Management.
SCCG Management is a leading advisory firm in the global gaming industry, dedicated to driving strategic growth and maximizing revenue for over 120 client-partners across diverse iGaming verticals,” according to the company.
Las Vegas-based SCCG has been business for more than three decades and has a vast client roster, including iGaming and sports wagering operators, gaming technology firms, and sports leagues, teams and tours.
Gaming Transition Could Be Ideal for PCH
Originally founded as a different spin on door-to-door magazine sales, PCH could make for an ideal participant on the internet side of the gaming business.
The company, which has awarded over $614 million in prizes, runs daily sweepstakes involving cash prices, some of which have specific themes, such as retirement savings, school costs, and vacations. PCH also offers a variety of casino-themed games, including dice and roulette games, that pay cash prices. Gaming regulations are averted because PCH doesn’t run casinos and its customers are not required to invest real money to enter drawings.
Social casinos differ from traditional iGaming counterparts in that most of the offerings in the category have free-to-play options and don’t feature real money rewards. Should it pursue a broader social gaming entry, PCH could blur that line because it does offer games with cash prizes, but it could stay on the right side of regulators by not embracing a traditional internet casino model.
Ed Leahy, head of sales at PCH, didn’t get into particulars except to say the company is excited to realize “new growth potential” by working with SCCG.
Publishers Clearing House Could Be Social Gaming Force
The extent to which PCH pursues social gaming remains to be seen as does the potential regulatory effects of such a move. What’s not up for debate is the company’s ability to possibly make a splash in the space.
While the number of regular players in its sweepstakes and online games isn’t published, PCH has a database of an estimated 15 million users for consumer insights and research. Even a small percentage of that tally could make PCH a credible social gaming force.
