By Kahari S. Nash, “The BooRay! King” & CEO KSN Gaming
Every championship team, every legendary brand, every billion-dollar empire starts the same way—with the right people in the room. If you want to win, you’ve got to surround yourself with winners. Period. That’s exactly what we did with Team BooRay!—assembling a squad so stacked, so dialed in, that the outcome was pre-determined from day one: Success.
Enter the Architects: Daniel W. Dienst & Stephen A. Crystal
You can’t talk about vision, execution, and global influence in gaming and entertainment without mentioning Daniel W. Dienst and Stephen A. Crystal—two titans who have played on the highest levels, reshaped industries, and built legacies that are still unfolding in real-time.
Daniel W. Dienst “DD”—a master strategist, turnaround specialist and Investment Banker who’s led four public companies, closed multi-billion-dollar mergers, and transformed brands into global powerhouses. From Scrap Metal Empires ($1.5 Billion-Dollar Merger – Sims Metal Management Proler Southwest – World’s Largest Metal Recycler – NYSE Listed) to media mogul status at Martha Stewart Living Omnimedia (NYSE Listed – $350 Million-Dollar Acquisition by Sequential Brands Group), to his role as Executive Vice Chairman at Authentic Brands Group (ABG – The World’s 2nd Largest Brand Owner “LVMH #1” and Licensor “Disney #1” Founded by Billionaire Jaime Salter Chairman & CEO with Celebrity Brands from David Beckham to Shaquille O’Neal to Muhammad Ali to Elvis Presley to Marylin Monroe to Greg Norman to Julius “Dr. J” Erving to Allen “AI” “The Answer” Iverson with Ownership in Luxury Retailers from Neiman Marcus to Saks FifthAvenue to Saks Off 5th Avenue to Bergdorf Goodman…$38 Billion Gross Revenue 2024), DD is a game-changer. He helped launch SI Sportsbook with 888 Holdings (World’s Largest Online Gambling Company), cutting a deal that not only brought Sports Illustrated into the sports betting world, but also secured ABG a 5% equity stake in 888 USA—a move that solidified his position in the global gambling industry.
The intersection of gaming, branding, and entertainment is where BooRay! lives, and DD saw The BooRay! King’s vision from the jump.
Stephen A. Crystal “The Gaming Industry’s Global Connector”, founder and CEO of SCCG Management, has been at the forefront of gaming innovation for over three decades. He’s transformed tribal and riverboat gaming, owned iconic Las Vegas casinos (Barrick Gaming Corporation), and built SCCG into the leading global advisory firm in the gambling industry. With over $3 billion in project finance, M&A deals, and gaming tech advancements, Stephen has changed the landscape. He developed U.S. operations for the UK’s largest bookmaker, locked in sports betting deals with teams like the Bengals and Golden Knights, and set the stage for tribal casino sports betting expansion. The man has been to over 100 countries, advising 120+ client-partners—if there’s a gambling market, he’s already there.
The BooRay! Breakthrough: Building The First Casino Table Game Luxury Lifestyle Brand
BooRay! isn’t just a card game. It’s a luxury brand, a high-stakes casino experience, and an entertainment powerhouse all rolled into one. We’re talking about a category-defining moment in the gambling industry. BooRay! is set to become the first true celebrity-branded casino table game, and that’s just the beginning.
We’ve positioned BooRay! as a full-scale brand extension, rolling out:
- Luxury Merchandise – From high-end apparel to designer footwear.
- Brand Extensions – The game doesn’t stop at the felt—we’re talking BooRay! watches, fragrances, cigars, and more.
- Signature Cocktails – You’ll soon be ordering a BooRita!, BooRista!, or BooWhisky! at the VIP lounge.
- Omnimedia Expansion – The Celebrity BooRay! Live Tournament TV Series is coming, setting the stage for a media empire built around the game.
And let’s not forget the gambling verticals. BooRay! isn’t just a social game or a casino product—it’s an entire ecosystem:
- Social Casino Gaming – Bringing BooRay! to free-to-play markets and massive global audiences.
- Sweepstakes Gaming – Tapping into a multi-billion-dollar segment that’s reshaping online gambling.
- Real Money Gaming (RMG) – Entering regulated gambling markets in the U.S. and abroad.
- House Banked Table Game – The crown jewel, built for global casino adoption.
This isn’t a one-lane game. This is WSOP meets luxury lifestyle meets entertainment empire.
The Power Players Behind The Valuation
When we executed the BooRay! x SCCG Management JV, it wasn’t just about strategy—it was about precision. Stephen A. Crystal and his in-house team of gaming valuation experts ran the numbers, mapped the market, and confirmed what we already knew—BooRay! is a $100 million startup out the gate.
How? Because SCCG’s expertise runs deep. Their team includes:
- Social Casino & Sweepstakes Experts – The minds behind Greentube Pro Social, Blue Bat Games, NOVOMATIC (Admiral Casinos).
- Table Game & iGaming Executives – The brains behind Kalamba Games, one of the fastest-growing real money gaming developers in the global industry.
This is the team you want in your corner when you’re bringing a brand-new casino game to the world stage.
Kendrick Perkins: The Enforcer on and off the Court
Kendrick “Big Perk” Perkins is more than an NBA Champion and ESPN analyst—he’s a fierce competitor who understands what it means to build something that lasts. Perk has been with BooRay! since day one because he knows it’s more than a game—it’s a movement.
Perk has played at the highest level, shared championship locker rooms, and understands that winning is about the people around you. That’s why he’s all-in on BooRay!—because this squad is built to win.
Mario Chalmers: Clutch on the Court, Clutch at the Table
Two-time NBA Champion Mario Chalmers knows what it takes to come up big when the stakes are high. From hitting game-winning shots on the court to taking down pots at the BooRay! table, Rio thrives under pressure.
Whether it’s on a championship team or inside a high-stakes casino, Rio is the definition of a winner, and that’s why he’s riding with Team BooRay! to the top.
G2E, NBA Summer League, and The Future of BooRay!
You don’t just launch a game and hope for the best—you put it in front of the world’s biggest players. And that’s exactly what we did.
- SCCG G2E 2024 Celebrity BooRay! Exhibition – The industry’s first look at BooRay! as a casino product.
- Celebrity Poker & Celebrity BooRay! ATL Event At The Bank Event Center – A fusion of hip-hop, entertainment, and high-stakes gaming.
- Galway Live + Arena 2025 (June 1-4) – The global sports & entertainment expansion play with Galway Holdings (A Financial Services & Wealth Management Company AUM $7 Billion owned by Wall Street Private Equity Giants – The Carlyle Group AUM $447 Billion and Oak Hill Capital AUM $13.1 Billion)
- NBA Summer League in Las Vegas (July 10-13) – Because BooRay! and NBA basketball go hand in hand…80% of the NBA plays BooRay!…NBA Player Dennis Schröder (FIBA World Cup MVP 2023) GQ Sports January 2023
- FUBU Hip Hop Awards & Festival in Memphis (August 14-17) – Locking in cultural dominance.
- G2E 2025 – The official casino & iGaming showcase, where BooRay! takes center stage in Las Vegas on October 7th.
The Final Word: Winners Only
Team BooRay! was built to win. With Daniel W. Dienst’s strategic vision, Stephen A. Crystal’s global gaming dominance, Kendrick Perkins’ competitor’s mindset, and Mario Chalmers’ clutch factor, this isn’t just another casino game launch—it’s a cultural shift.
From Las Vegas to Miami, New York to Memphis, we’ve set the foundation for a brand that’s going to redefine how the world plays.
BooRay! isn’t waiting to be invited to the table. We own the table now. And if you’re rolling with Team BooRay!, the outcome is already set by this innovation and vision for BooRay! and leadership is why I am The BooRay! King 
Winners Only.
