By Kahari S. Nash, “The BooRay! King” & CEO KSN Gaming
When you talk about card games pulling in nine-figure valuations, names like WSOP and WPT come up. But let’s be real—no game has ever blended celebrity culture, gambling, luxury lifestyle, and entertainment quite like BooRay! This isn’t just a card game; it’s a movement, and if you’re still on the sidelines, you might just be watching the next gambling unicorn take flight.
BooRay! is built different. From high-stakes tables to VIP lounges, from private jet flights to custom luxury collaborations, this game isn’t just about what’s in your hand—it’s about how you play the game of life. That’s why investors aren’t just buying into a brand; they’re stepping into a cultural phenomenon, one that fuses high-energy competition with the type of exclusivity that turns heads across industries.
The BooRay! Investor Package: More Than Just a Game
At its core, BooRay! is a celebrity-branded card game, but that’s just the first layer. This is the first casino table game built as a luxury lifestyle brand—and it’s got the reach to match. From limited-edition merchandise, high-end fashion collaborations, and custom fragrances to exclusive BooRitas!, BooRistas!, and BooWhiskies!, the brand extends far beyond the felt. When you see BooRay!, you don’t just see a table—you see a movement.
The upcoming Celebrity BooRay! Live Tournament TV Series is just the beginning. We’ve already set the stage for the game’s dominance, bringing in high-stakes energy at some of the biggest events in the world. From NBA superstars to Hollywood elite, the buy-in isn’t just money—it’s cultural cachet.
Can BooRay! Be the Next WSOP?
When NSUS Group (GG Poker) acquired the WSOP IP from Caesars for $500 million, it wasn’t just buying a game—it was securing a legacy. With Caesars holding onto tournament rights for 20 years, the projected revenue clocks in at $100 million annually, putting WSOP’s valuation at $2 billion. That’s big business, but what makes BooRay! different?
Poker may have 100 million players globally, but BooRay! is tapping into something bigger. It’s not just playing alongside poker; it’s carving its own lane in an industry valued at over $100 billion. The casino floor has long been dominated by poker, blackjack, baccarat, and pai gow, but none of them have the celebrity appeal, branding power, or omnipresence that BooRay! is bringing to the table.
BooRay!’s Gambling Ecosystem: From Social to RMG
BooRay! isn’t just relying on one vertical—it’s building an empire. The game is moving across multiple gambling categories, from social gaming to real money play, staking its claim in both the digital and brick-and-mortar casino worlds. Social casinos are a billion-dollar industry on their own, but BooRay! is pushing further, with sweepstakes, regulated RMG (real money gaming), and a house-banked table game built for global casino adoption.
This isn’t just about getting a seat at the table—it’s about creating the table.
The Valuation Team & Strategic Partners
Numbers don’t lie, but what makes BooRay! special is the team behind the valuation. We’ve got SCCG’s in-house social and table game experts leading the charge, ensuring that this brand isn’t just a flash in the pan—it’s built to last. With insights drawn from partners like Greentube Pro Social, Blue Bat Games, NOVOMATIC (Admiral Casinos), and Kalamba Games, the strategy is clear: take the best elements from the most successful gambling products and create something entirely new.
These aren’t just industry players—they’re the architects behind some of the most profitable gaming platforms in the world. And they’re all in on BooRay!
BooRay! Hits the Casino Floor & Beyond
The testing phase is over. BooRay! has already been showcased in front of top-tier casino operators, executives, and industry leaders, proving that this game isn’t just a concept—it’s ready to dominate. From the SCCG G2E Celebrity BooRay! Exhibition to the Celebrity Poker & Celebrity BooRay! event in ATL at The Bank Event Center, we’ve taken the game from the underground to the main stage. And the response? Unmatched.
But we’re not stopping there. The BooRay! global takeover continues with appearances at major events, including:
• Galway Live + Arena – A major international expansion play.
• NBA Summer League in Las Vegas (July 10-13) – Courtside connections and a sports betting tie-in.
• FUBU Hip Hop Awards & Festival in Memphis (August 14-17) – Locking in the cultural impact.
• G2E 2025 – The biggest iGaming and casino showcase in the world, and BooRay! is coming in heavy.
Final Word: The Next Gambling Unicorn?
BooRay! isn’t just another game looking for validation—it’s already earned its spot at the table. With a $100 million valuation, a rapidly expanding brand, and a foothold in sports, entertainment, and gambling, this isn’t a question of “if” BooRay! will become the next gambling unicorn—it’s just a matter of “WHEN”.
The cards are dealt. Are you in?
