In a bold and timely move, Rush Street Interactive (RSI), the operator behind BetRivers, has partnered with Integrity Compliance 360 (IC360) to introduce a first-of-its-kind gambling literacy program for high school students in the United States. The initiative, titled Gaming Literacy Aiding Decisions (GLAD), aims to educate teenagers about gambling, its risks, and how to engage responsibly—if and when they legally choose to participate as adults.
This marks a new frontier in responsible gaming: engaging young people not as future customers, but as future decision-makers.
Preparing Teens for a Gambling-Aware World
While the legal gambling age across most U.S. jurisdictions remains 21, the rapid normalization and accessibility of online gambling—combined with the rise of unregulated operators—has fueled concerns over increased exposure among underage audiences. RSI is acknowledging that reality by proactively addressing the gap in gambling education with a structured, school-based approach.
The GLAD program will first roll out in Delaware and New Jersey, states where RSI has a strong market presence. Delaware, notably, has taken recent enforcement action against illegal operators for failing to prevent underage play. By launching GLAD in tandem with those enforcement efforts, RSI is positioning itself not just as a market leader, but as a moral stakeholder in the responsible evolution of the industry.
A Curriculum Rooted in Responsibility
GLAD is more than just an awareness campaign. The program is being developed as a full educational curriculum, crafted in collaboration with school districts, and designed to help educators deliver lessons around gambling risks, odds literacy, impulse control, and safe engagement. These topics are increasingly important in a digital world where sports betting and online casino ads are visible on mainstream media and social platforms.
What makes GLAD unique is its long-term vision. RSI and IC360 are not simply distributing brochures or issuing warnings—they’re building foundational tools to equip teenagers with the literacy to make informed decisions down the line. The goal isn’t to recruit players—it’s to empower individuals.
Integrity Compliance 360’s Growing Role
IC360, a leading compliance and integrity solutions provider, brings extensive experience to the table. With partnerships already in place with major sportsbooks like DraftKings and FanDuel and leagues such as the NFL and NBA, the company has carved out a niche in protecting both the betting ecosystem and the sports that feed it.
Through the GLAD partnership, IC360 is extending its mission into early education. This signals a shift in the broader industry—where compliance and integrity now include proactive educational efforts rather than reactive enforcement.
Setting a New Standard
GLAD isn’t just timely—it’s trailblazing. As online gambling becomes more entrenched in American entertainment culture, the need to separate hype from harm grows. RSI’s initiative acknowledges the role operators must play in shaping that narrative.
By creating a structured, school-based gambling literacy program, RSI is taking a step rarely seen in the industry: treating responsible gambling not as a checkbox, but as an educational imperative.
The success of GLAD could inspire similar programs across the country, especially as more states expand their gambling frameworks and regulators scrutinize operator responsibilities.
In short, GLAD isn’t just about risk mitigation—it’s about futureproofing the industry through education, transparency, and long-term trust-building.
