SiriusXM and VSiN Are Bringing 24/7 Sports Betting Radio—Here’s What You Need to Know
The Return of Betting Radio
VSiN’s renewed partnership with SiriusXM is a win for sports betting enthusiasts. Launching on January 17, 2025, this collaboration will offer 24/7 programming on SiriusXM channel 158, providing listeners with expert insights, analysis, and live commentary.
What to Expect
Key features of this collaboration include:
- Dedicated 24/7 Channel: Comprehensive sports betting news and updates accessible across North America.
- Exclusive Show on Mad Dog Sports Radio: “VSiN Live on Mad Dog Sports Radio” will air weeknights, combining sports talk with real-time wagering updates.
A Strategic Move
This partnership solidifies VSiN’s status as the leading sports betting network while meeting the growing demand for wagering-focused content. For SiriusXM, this collaboration enriches its portfolio, catering to an engaged audience of sports enthusiasts.
A Future-Focused Alliance
With VSiN launching a new app in late 2024, this partnership underscores its commitment to expanding digital reach. SiriusXM’s robust platform provides the perfect stage to connect with a wider audience, enhancing the sports betting experience.
As the demand for smart and engaging sports betting content grows, this collaboration sets a high bar for competitors.
Betting content now has mainstream audio reach; operators need distribution strategies beyond their own channels.
We're watching audio become a serious acquisition and engagement channel for sportsbooks. VSiN and SiriusXM just proved 24/7 betting content has real appetite. Our partners are asking how to capture this audience—and how to measure it.
- VSiN gets dedicated 24/7 channel on SiriusXM 158 plus weeknight show on Mad Dog Sports Radio
- North American reach amplifies betting content to mainstream sports radio listeners, not just niche audiences
- Partnership signals betting content monetization expanding beyond apps and websites into traditional media
SCCG angle: Our network includes media, sportsbooks, and broadcasters across every regulated market. We help clients understand where betting audiences are migrating—radio, podcasts, streaming—and how to reach them without building distribution from scratch. This deal is a case study we can walk through with operators planning 2025.
Gaming, betting and prediction markets — the desk’s read, every weekday.
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