The San Francisco 49ers and Cache Creek Casino Resort have once again teamed up, extending their multi-year partnership in a deal that elevates the casino resort to a founding-level partner. Owned and operated by the Yocha Dehe Wintun Nation, Cache Creek Casino Resort has been a proud partner of the 49ers since 2019, but this new agreement adds significant value to both organizations and their fans.
The most exciting feature of this partnership extension is the unveiling of the Cache Creek Casino Resort Field Club, a premium club space located right at the 50-yard line of Levi’s® Stadium. Offering a luxurious, all-inclusive food and beverage experience, fans lucky enough to score tickets to this exclusive area will also enjoy field-level access just behind the 49ers sideline. It’s an unparalleled vantage point that blends top-tier hospitality with the electric atmosphere of live football.
This collaboration reflects more than just a business deal—it’s about enhancing fan experiences and creating memorable moments both on and off the field. The integration of a cultural tribute during Native American Heritage Month every November, where both the 49ers and Cache Creek Casino Resort will honor Native American history, showcases the depth of the partnership. It’s a meaningful way to celebrate the heritage of the Yocha Dehe Wintun Nation while connecting with the wider 49ers community.
For Cache Creek Casino Resort, this deal signifies more than just expanding their presence in the sports world—it’s about becoming a larger part of Northern California’s entertainment fabric. Kari Stout-Smith, COO and General Manager of Cache Creek Casino Resort, summed it up best when she said, “This collaboration reflects our shared commitment to providing unparalleled experiences for our guests and fans of the San Francisco 49ers.”
For 49ers fans, this means continued innovation in how they experience game day. The new Field Club is just one example of how the franchise constantly seeks to elevate the fan experience. Additionally, the rebranding of the Cache Creek Casino Resort Players’ Lounge, located just outside the visiting team’s locker room, shows the partnership’s commitment to providing unique benefits for ticket holders in the north-end zone field seats.
The 49ers’ Vice President of Corporate Partnerships, Kevin Hilton, noted that this collaboration goes beyond stadium seating and premium clubs—it’s about a shared mission of providing entertainment at the highest level. With Cache Creek’s partnerships extending across several Northern California sports teams, including the San Francisco Giants and Golden State Warriors, the brand has proven its deep commitment to regional sports culture. This extended partnership with the 49ers solidifies their role as a key player in Northern California’s vibrant sports and entertainment scene.
But this partnership isn’t just about flashy stadium upgrades. The deep connection between Cache Creek Casino Resort, the 49ers, and the Yocha Dehe Wintun Nation is rooted in a shared appreciation for culture, heritage, and community. Tribal Chairman Anthony Roberts expressed his excitement about continuing to share the rich cultural legacy of the Yocha Dehe Wintun Nation with 49ers fans, introducing them to the resort’s offerings, including their Séka Hills brand.
As the 2024 NFL season kicks off, new signage featuring Cache Creek Casino Resort will be prominently displayed across Levi’s® Stadium, including on the play clock and the prestigious corporate partner “Ring of Honor.” This visibility not only marks the success of the partnership but reinforces Cache Creek’s role as a premium provider of entertainment in Northern California.
The 49ers-Cache Creek partnership is a prime example of how sports franchises can collaborate with local businesses to create synergies that benefit fans, communities, and brands alike. It’s not just about the business of sports—it’s about the business of bringing people together through shared experiences, cultural celebrations, and exceptional service. As this partnership continues to evolve, fans can expect even more exclusive opportunities and unforgettable game-day moments, making Levi’s® Stadium the ultimate destination for football and entertainment.
In a region where sports play such an integral role in community life, this partnership between the San Francisco 49ers and Cache Creek Casino Resort serves as a blueprint for how to elevate the fan experience while respecting and celebrating local heritage. With new developments and premium offerings on the horizon, both organizations are set to deliver a winning season, both on the field and off.
