BetMGM’s partnership with Gannett’s USA TODAY Sports marks a bold step into the future of integrated sports betting content. As the exclusive online casino and sportsbook provider for USA TODAY Sports, BetMGM gains access to an expansive audience of over 44 million sports fans. This move is a perfect example of how sports betting is becoming intertwined with mainstream media, offering fans not just sports news, but real-time betting insights embedded directly into the content they consume.
This partnership signals the growing importance of media in the sports betting industry. By integrating odds, spreads, and moneylines into sports stories, BetMGM enhances the overall experience for readers, making sports betting a natural extension of following their favorite teams. The “Bet Now” feature included in the content ensures that fans can engage with betting options seamlessly.
The partnership also demonstrates BetMGM’s commitment to responsible gaming. By incorporating GameSense, BetMGM continues to prioritize player safety, ensuring that users have access to tools that encourage responsible betting habits. With football season underway, this collaboration is set to drive engagement and further cement BetMGM’s position as a leader in the sports betting industry.
