Technology Matters: Spotlight on Captain Up

This is a new segment by SCCG to bring awareness to the best technology across the gaming industry. First, featuring Captain Up, an innovative Engagement & Retention platform powered by behavioral economics and game mechanics. With over a decade of experimentation, Captain Up reveals the keys to customer engagement. By charting a course through data towards strategic choices, Captain Up crafts a pathway to cultivate enduring customer loyalty.

  • Propel NGR, ARPU, Retention and Screen Time
    • Crafting an environment that retains your audience
    • Boosting player’s lifetime value and daily engagement
  • Promote, Reward, and Direct Messaging
    • API integration and white label client puts you in command
    • Incorporating a meta-game that extends player engagement and amplifies brand value
    • Customizable in-game challenges, perfectly attuned to diverse player profiles
    • Enhancing the journey with rewards that resonate
    • Tailored to match any user’s preference
  • Security at the Core
    • Adhering to the highest standards of data security & compliance
    • Protecting your brand and your users
    • Officially Certified to ISO 27001 & ISO 27017
  • Integrate Anything, Anywhere

“At betPARX, we understand the importance of recognizing and rewarding our customers. Our program is designed to do just that by offering multiple exciting features, including personalized challenges and missions. With each bet placed, customers earn status and coins, which can be redeemed for a wide range of exclusive rewards, from casino to sports bonuses and merchandise on the betPARX shop. Captain Up’s expertise in gamification and engagement solutions has been instrumental in bringing our vision to life.”

  • Gil Bushkin, Sr. Director of Marketing at betPARX
  • Sophisticated Campaigns
    • Administer meticulously segmented campaigns driven by real-time user behavior
  • Automated Rewards System
    • Innovative and localized services tailored perfectly to align with your brand
    • Strengthening customer relationships every day
  • Leveraging the Power of Engagement
    • Tapping into the intrinsic appeal of gaming to motivate desired behaviors
    • Integrating the essence of traditional reward systems, linking product purchases with meaningful recognitions
    • Infusing the customer experience with an element of thrill, driving engagement and fostering loyalty in a unique, captivating way

Captain Up propels NGR, ARPU, retention, and screen time by crafting an environment that retains your audience and boosts player’s lifetime value and daily engagement. Promote, reward, and send direct messages, incorporating a meta-game that extends player engagement and amplifies brand value. Every action counts towards a bigger goal with customizable in-game challenges, perfectly attuned to diverse player profiles, enhancing the journey with rewards that resonate. Tailored to match any user’s preference, Captain Up ensures security at the core, adhering to the highest standards of data security and compliance, officially certified to ISO 27001 & ISO 27017.

Integrate anything, anywhere with Captain Up. Embrace the industry’s best solution for fostering loyalty, engagement, and retention.

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