Ontario’s regulated iGaming market has been thriving, cementing its status as a leader in online casino entertainment. In this rapidly growing space, BetMGM’s latest partnership with Push Gaming marks a pivotal development. This collaboration not only amplifies BetMGM’s already robust offerings but also demonstrates the strategic foresight of both companies in addressing Ontario players’ growing appetite for premium gaming experiences.
With Ontario’s iGaming sector generating total wagers of CAD $18.4 billion in Q1 FY 2024-25—a 31% increase compared to the same quarter the previous year—the demand for engaging and innovative casino games is clear. Slots and table games account for the lion’s share of wagers and revenue, highlighting the immense potential for this partnership to resonate with the market’s core audience.
Why This Partnership Matters
BetMGM’s decision to integrate Push Gaming’s standout slot titles, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2, represents a game-changing move for Ontario’s iGaming landscape. These slots are known for their immersive design, compelling mechanics, and mobile-first approach, ensuring they appeal to both casual and dedicated players.
For Push Gaming, this partnership opens doors to a dynamic new market where its games can reach a wider audience through BetMGM’s established platform. This collaboration demonstrates a synergy between two leaders in their respective fields, with Push Gaming bringing innovative content and BetMGM leveraging its market expertise and player base to deliver these experiences seamlessly.
Looking Ahead: Exclusive U.S. Expansion in 2025
While the partnership begins in Ontario, its scope extends well beyond Canada. Starting in 2025, pending regulatory approvals, BetMGM will become Push Gaming’s exclusive partner in the U.S. market. This strategic agreement reflects both companies’ commitment to scaling their success and capturing opportunities in a highly competitive North American gaming industry.
This exclusive arrangement positions BetMGM to deliver Push Gaming’s unique portfolio to U.S. players, a move that could redefine the online gaming experience for an entirely new audience. Such forward-looking strategies highlight the importance of adaptability and innovation in maintaining leadership in the evolving iGaming landscape.
Ontario’s iGaming Market: The Numbers Behind the Growth
Ontario’s iGaming sector has grown at an impressive pace, with the majority of revenue driven by casino games. In Q1 FY 2024-25 alone, casino games accounted for CAD $15.5 billion of total wagers and CAD $529 million of revenue, or 84% and 73%, respectively. These numbers underscore the significant role online casinos play in the province’s gaming ecosystem.
By integrating Push Gaming’s popular titles into its platform, BetMGM aligns perfectly with market trends, catering to a player base that values high-quality, engaging content. This partnership enhances BetMGM’s already extensive library of over 3,000 games, making it a one-stop destination for Ontario’s gaming enthusiasts.
A Strong Commitment to Responsible Gaming
BetMGM’s innovation isn’t limited to game offerings. The company prioritizes player well-being through its commitment to responsible gaming. With the integration of GameSense, a player-focused program developed by the British Columbia Lottery Corporation, BetMGM equips users with tools to maintain a balanced and enjoyable gaming experience.
This initiative reinforces BetMGM’s mission to foster a secure and entertaining environment, ensuring that the thrill of gaming never overshadows the importance of player safety.
A Fresh Perspective on the Collaboration
This partnership between BetMGM and Push Gaming exemplifies the next step in iGaming evolution—where innovation meets strategic market expansion. Ontario’s iGaming market provides an ideal platform for this collaboration, showcasing the potential of partnerships that prioritize player satisfaction and market growth. The exclusive U.S. agreement in 2025 adds a forward-thinking dimension, positioning both companies to capitalize on untapped opportunities across North America.
As an observer, it’s clear this partnership is more than just a business deal—it’s a milestone for the industry. By combining BetMGM’s operational expertise with Push Gaming’s creative ingenuity, this collaboration sets a benchmark for future partnerships in iGaming. It’s a promising step toward enhancing player experiences and expanding the boundaries of online gaming.
