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Leading Nigeria Media Outlet “This Day” Covers SCCG & BooRay Venture and Celebrity Exhibition

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Leading Nigeria Media Outlet “This Day” Covers SCCG & BooRay Venture and Celebrity Exhibition

SOURCE: This Day Live

The SCCG G2E Party 2024 was an unforgettable evening, made even more remarkable by the attendance of Hollywood icon Mark Wahlberg.

Wahlberg, a passionate supporter of SCCG’s joint venture with BooRay!, brought his signature charisma and energy to the event, solidifying the partnership as one of the most exciting in the gaming industry.

SCCG Management is the leading advisory firm in the global gaming industry. Specialising in iGaming, Sports Betting, e-sports, and casino Technology, the company draws upon three decades of industry experience and an extensive international network to elevate businesses. SCCG’s strategic partnerships open a gateway to worldwide growth from Europe to Latin America. 

Flecha Azul Tequila, co-owned by Wahlberg, sponsored the evening, adding a luxurious touch to an event already filled with excitement. The highlight of the night was the Celebrity BooRay! Exhibition, an experience backed by Wahlberg, bringing together influencers and athletes to showcase the fast-growing card game that has captivated NBA stars and the pop culture scene.

SCCG’s founder and CEO, Stephen Crystal, expressed his enthusiasm for the collaboration between SCCG, influencers, and gaming projects.

“It was an honour to host Mark Wahlberg and witness firsthand the incredible energy BooRay! brings to the gaming world,” said Crystal. “This partnership is a testament to how SCCG continues to evolve and support innovative projects across the entertainment and gaming spectrum.”

At the heart of the event was Kahari S. Nash, also known as The BooRay! King, whose vision and passion for BooRay! played a pivotal role in making the party a massive success. BooRay!, a card game rooted in rich tradition, has grown exponentially in popularity, especially among NBA stars who appreciate its unique blend of strategy, skill, and excitement.

SOURCE: This Day Live

Steve’s read · SCCG Intelligence

When A-list celebrity muscle backs a card game, the industry takes notice—mainstream validation changes the growth equation.

We've built SCCG on connecting innovative gaming projects with the right partners and markets. Seeing BooRay gain traction with NBA stars and influencers through strategic partnerships—that's exactly how emerging games break through the noise and scale. Celebrity endorsement plus grassroots appeal plus our network reach equals real opportunity.

SCCG angle: This is how our network works in real time. We connect ambitious gaming projects with the right celebrities, platforms, and influencers—then activate those relationships across regulated markets. BooRay's trajectory shows the value of strategic partnership orchestration, something we do across 150+ partners globally every day.

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