Resorts World Bet is making waves in the gambling industry as it prepares to enter the New Jersey online casino market. With New Jersey’s online casinos already having been legal for a decade, it’s natural to wonder why the launch of Resorts World Bet has been delayed, especially since New York, where the brand currently operates mobile sports betting, has yet to legalize iGaming. Despite the uncertainty surrounding the delay, this move marks a strategic opportunity for Resorts World Bet to tap into the Garden State’s lucrative online gaming market.
New Jersey’s online casinos have consistently proven to be a financial powerhouse, generating $198.4 million in gross gaming revenue (GGR) in August alone. By entering this established market, Resorts World Bet stands to claim a share of this significant revenue stream. For a brand that is already well-known in New York for its sports betting operations, venturing into New Jersey’s iGaming scene seems like a logical next step.
However, timing remains a critical factor. One possible explanation for the delay could be the ongoing regulatory scrutiny surrounding the brand’s parent company, Genting, which owns Resorts World. New York State Gaming Commission (NYSGC) Chairman Brian O’Dwyer has expressed concerns regarding criminal allegations tied to Resorts World Las Vegas, one of Genting’s properties. O’Dwyer has emphasized the importance of conducting a thorough review of all candidates for the three available commercial casino licenses in New York, with decisions expected by the end of 2025. Given these ongoing investigations, it’s possible that the regulatory landscape is influencing Resorts World Bet’s timeline for its New Jersey launch.
Another point worth noting is the competitive landscape in New Jersey itself. There is already a well-established “Resorts” online casino brand in the state, which operates under the Resorts Casino Hotel license. However, this brand is not affiliated with Resorts World Bet. Instead, Resorts Casino is managed by a different entity, Mohegan Gaming & Entertainment. The presence of a similarly branded competitor in the same market may create confusion for consumers, making it essential for Resorts World Bet to differentiate itself once it officially launches.
The decision to expand into New Jersey is likely driven by the state’s proven track record of generating substantial revenue through online gambling. However, Resorts World Bet must navigate the complex regulatory environment, address potential brand confusion, and ensure that its product offerings are compelling enough to compete in an already saturated market. Moreover, with Resorts World New York City potentially seeking a full casino license in 2025, the brand’s expansion efforts in the online space could be part of a broader strategy to solidify its presence in key U.S. markets.
As Resorts World Bet continues its preparations to launch in New Jersey, one thing is clear: the potential for growth in the iGaming market is vast. With the right approach, the brand could carve out a significant portion of the state’s gaming revenue and further establish itself as a major player in the U.S. gambling industry. The timing of its entry will be crucial, and all eyes are on the brand as it navigates the final stages of regulatory approval and market entry.
