Boyd Interactive Acquires Resorts Digital: A Strategic Move in Atlantic City
The online gambling landscape in Atlantic City is set for a major shift as Boyd Interactive finalizes its acquisition of Resorts Digital, the online gambling arm of Resorts Casino. The deal, which was first discussed earlier this year, marks a significant strategic move by Boyd Interactive as it seeks to expand its foothold in the lucrative online gaming market. Resorts Digital has proven to be a major revenue generator for Resorts Casino, outperforming its land-based operations significantly. In the first eight months of 2024, Resorts Digital brought in $573 million, nearly five times the $109 million generated by the physical casino.
This acquisition not only strengthens Boyd Interactive’s presence in New Jersey’s competitive iGaming sector but also paves the way for strategic cross-promotion between Resorts Casino’s physical operations and its online platform, ResortsCasino.com. Both entities will work hand-in-hand, with ResortsCasino.com promoting the Atlantic City location to its online audience, and the physical casino offering exposure to the digital brand.
Resorts Casino will also continue its relationships with online platforms like DraftKings, Penn Gaming, and ESPNBET, ensuring a well-rounded digital offering. As Boyd Gaming continues to pursue its goal of building a profitable regional iGaming business, the addition of Resorts Digital is poised to drive further growth, setting the stage for expanded online offerings in the coming years.
Boyd just bought a $573M revenue machine that outearns its brick-and-mortar by 5X in eight months.
We're watching the blueprint for regional iGaming profitability unfold in real time. When digital eclipses physical that dramatically, it signals where operator strategy heads next. That matters to everyone building sustainable multi-channel models.
- Resorts Digital generated $573M in first eight months of 2024—nearly 5X the physical casino's $109M
- Boyd gains both a revenue engine and cross-promotion leverage between online and Atlantic City property
- Resorts maintains partnerships with DraftKings, Penn Gaming, ESPNBET for diversified digital reach
SCCG angle: Our network spans Boyd, Resorts, and the third-party platforms they're all touching. We help clients map exactly how these consolidation plays reshape operator relationships, channel strategy, and competitive positioning in Jersey and beyond.
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