SCCG · Business Development

SCCG Management Welcomes Industry Titans Mark Stebbings and Peter Kula to Elevate Global Strategy

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SCCG Management Welcomes Industry Titans Mark Stebbings and Peter Kula to Elevate Global Strategy
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Las Vegas, NV – In a significant move that underscores its commitment to excellence and innovation in the global gambling industry, SCCG Management proudly announces the appointments of Mark Stebbings as Chairman of the SCCG Global Advisory Board and Peter Kula as Vice President of Global Strategy.

Mark Stebbings: A Trailblazer in the Gambling Industry Mark Stebbings, known for his transformative leadership as COO of Betfred Group, brings over three decades of unparalleled experience to SCCG. His tenure at Betfred was marked by aggressive expansion into new international markets, including pivotal incursions into several U.S. states. His strategic acumen and leadership have been instrumental in Betfred’s growth and are now poised to enrich SCCG’s advisory and managed services offerings.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his excitement: “Mark’s joining is a watershed moment for us. His insights and expertise are invaluable assets that will drive SCCG to new levels of service excellence and industry leadership.”

Peter Kula: A Visionary in Gaming Business Development Peter Kula’s extensive background in the gaming industry, marked by significant roles at Caesars and Amazon, brings a dynamic mix of strategic insight and operational expertise to SCCG. His role at SCCG will encompass developing and enhancing strategies across sales, marketing, client success, and business development.

Stephen Crystal remarked, “Peter’s impressive track record in developing strategic partnerships and his deep understanding of the gaming industry make him an ideal fit for our team. His expertise will undoubtedly propel SCCG’s global strategy forward.”

A Combined Force for Innovation and Growth In his new role, Mark Stebbings will play a crucial part in enhancing SCCG Managed Services, a comprehensive suite designed to assist operators in iGaming, Sports Betting, and Social Gaming. Peter Kula, on the other hand, will focus on fostering client relationships and strategic partnerships, leveraging his extensive network and industry insights.

Together, Stebbings and Kula represent a powerful synergy of expertise and vision, poised to drive SCCG’s innovative services and cement its position as a leader in the gaming industry.

Reflecting on their new roles, both Stebbings and Kula expressed enthusiasm about contributing their wealth of experience to SCCG’s mission and goals, reinforcing its position as a top consultancy in the gambling industry.

With these strategic appointments, SCCG Management reaffirms its dedication to leading the industry with innovative strategies, exceptional client-focused services, and operational excellence. The combined expertise of Stebbings and Kula sets a new benchmark for SCCG, promising an era of growth, innovation, and unparalleled success in the global gambling landscape.

Steve’s read · SCCG Intelligence

Two heavyweight operators join SCCG to sharpen advisory services and client relationships across iGaming, sports betting, and partnerships.

We're doubling down on what we do best—connecting operators with strategy that actually works. Stebbings brings 30 years of international expansion expertise; Kula brings the Caesars and Amazon playbook. That's the kind of firepower our 150+ partners expect from us.

SCCG angle: Our network just got sharper. With Stebbings and Kula on board, we can help clients navigate international expansion and partnership strategy with people who've actually done it at Betfred and Caesars scale. That's the difference between advice and actionable intelligence.

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