The profile of the sports betting player in Latin America is very diverse. It depends on the country, age, gender, socio-economic level, and personal preferences. However, some general trends characterize this market segment.
Firstly, the most popular sport to bet on in Latin America is soccer, followed by basketball, baseball, and tennis. Soccer is the king of sports in the region, generating a solid passion and following among fans. In addition, a wide range of national and international leagues and tournaments attract the interest of bettors. Basketball, baseball, and tennis are well accepted, especially in countries like Argentina, Mexico, and Brazil, with more developed sporting traditions and culture.
Second, the profile of the sports bettor in Latin America is predominantly male, young, and urban. According to a study by market research firm Statista, 77% of online sports betting users in Latin America are male, 54% are between 18 and 34, and 71% live in urban areas. This initial data reflects that sports betting is a more attractive activity for young men than for women or older adults and that concentrates in large cities with more access to the Internet and digital platforms.
Third, the profile of sports betting players in Latin America mainly uses digital platforms to place their bets on websites or mobile applications. The Internet and mobile devices have facilitated access and convenience for bettors, who can place bets from anywhere and at any time. In addition, digital platforms offer more options, information, promotions, and security than traditional means, such as physical bookmakers or kiosks.
What about the female sports betting segment
Women who bet on sports in Latin America make up an increasingly significant and diverse market segment. Studies reveal that they account for 15% to 25% of all bettors in the region and have varying preferences and habits compared to men.
Latin American women place the most bets on sports such as soccer, tennis, basketball, and horse racing. Soccer, the most popular sport in the region, is followed passionately by women interested in local, regional, and international leagues. Tennis attracts female bettors, especially during the Grand Slam tournaments and women’s circuits. Similarly, basketball has a predominantly female audience, particularly in the NBA and WNBA. Finally, horse racing remains a popular sport to bet on among female fans.
Latin American women tend to prefer smartphones and tablets when placing their bets. These devices enable users to access betting platforms from any location with greater comfort and enhanced security. Additionally, they provide a broad range of options, including live betting, streaming, bonuses, and promotions. Although personal computers remain a viable choice for some women, mobile devices have gained preference.
In summary, female sports bettors in Latin America are a diverse and dynamic group with distinct preferences and interests. Betting platforms must consider their clientele’s requirements and expectations and provide customized products and services that cater to their specific profile.
