Meta Weekly – Rivalry, Millennial & Gen Z Profitability in 2024
Let’s take a look into Rivalry and their success as an operator that hones in on Millennial & Gen Z players. https://rivalrycorp.com/news/news-details/2023/Rivalry-Reports-192-Growth-in-Handle-and-60-Growth-in-Revenue-for-Q2-2023-Projects-Profitability-in-H1-2024/default.aspx
When I think of Rivalry, the first thing that comes to mind are their quirky & interesting ads. It feels like you’re watching a brief show at times.This authenticity has helped the brand stand out among countless operators.
As an Esports fan, I don’t usually bet on traditional sports or even gamble myself. But what’s interesting about Rivalry is that it has an academy which teaches non-endemic gamblers how to bet, bankroll, read odds and more!
According to their Q2 Investor report, Rivalry reported a 192% growth in handle and 60% growth in revenue for Q2 2023. This is due to understanding how to reach the elusive gaming audience and keep them engaged in a Casino & Sportsbook environment.
Rivalry’s largest marketing campaign could possibly be the partnership with Baino, which is the largest streamer for League of Legends in Brazil! Baino has about 900,000 followers on Twitch and averages about 13,000 concurrent viewers. Establishing brand presence by working with influencers and esports teams has proved successful.
I’m looking forward to seeing what Rivalry has planned for the upcoming Esports/Sports peak season in the Q4.
Rivalry's 192% handle growth proves endemic audiences respond to authentic brand voice and gambling education.
We see operators chase scale but miss culture fit. Rivalry nailed it by building an academy for non-endemic players and partnering with esports influencers like Baino. That's not just marketing—that's ecosystem thinking. In our network, operators who understand their audience's native language win.
- 192% handle growth, 60% revenue growth in Q2 2023 by targeting Millennial and Gen Z players authentically
- Gambling academy teaches non-endemic audiences bankroll, odds, and strategy—converting esports fans into bettors
- Baino partnership (900K Twitch followers, 13K concurrent viewers) proves influencer credibility drives engagement in endemic spaces
SCCG angle: We connect operators with endemic talent and influencer networks across every regulated market. If you're eyeing Gen Z audiences, we've mapped the Bainos and academy models that actually convert—and we know which ones scale beyond peak season.
Gaming, betting and prediction markets — the desk’s read, every weekday.
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