Social casino gaming has grown substantially in recent years, predominantly on social platforms like Facebook. This development has created new avenues for the casino industry to interact with a vast new audience, establish partnerships with land-based casinos, and foster socially driven promotional activities. In this research brief, we will investigate the factors propelling the ascent of social casino gaming, assess its ramifications for the industry, and propose strategies for leveraging this social driven game platform in service of the wider gaming industry.