From SCCG research, in collaboration with Matt Bresler, CEO of Odditt. The "Primer on Sports Betting Research Product" provides a comprehensive overview of the multifaceted world of sports betting. Beginning with the origins and historical progression of sports betting, the report delves deeply into the legalities, including the significant impact of the PASPA and its implications. A detailed examination of the modern sportsbook landscape covers the intricacies of odds setting, risk management, and trading strategies. The primer further distinguishes between games of skill and chance and offers insights into various betting formats, market dynamics, and bettor strategies. Additionally, it emphasizes the importance of KYC procedures, payment processes, and the ethical considerations inherent in sports betting. Concluding with a look into the future, the document highlights emerging trends and technological innovations poised to redefine the sports betting arena.