This brief explores how the power of Artificial Intelligence (AI) and Machine Learning (ML) has evolved through the synergistic feedback loop driven by powerful GPUs, market demand, and cryptocurrency wealth creation. This cycle has unlocked consumer markets for AI, leading to significant investments and advancements. The commoditization of AI for B2C solutions has spurred new use cases across various industries, particularly in gambling and sports wagering, requiring highly accurate predictive models in real time. This brief delves into the reasons behind the substantial differences between good and great implementations of AI and ML in these products and discusses strategies to optimize future AI and ML disruption outcomes.