Where SCCG Fits in Prediction Markets, and Why We Are Coming to New York

As someone who has spent more than three decades in regulated gaming, I have seen a handful of real inflection points. Online poker. The end of PASPA. Sweepstakes. Prediction markets are the next one, and they are moving faster than any of them.

Next week I will be at NEXTPredict in New York. Many of the people in that room know gaming well. Many do not know SCCG. So I want to explain, plainly, what we do and where we fit.

What SCCG is

SCCG Management is an advisory firm based in Las Vegas. We are known as The Gambling Industry’s Global Connector.

Our work comes down to one thing. We help companies get in front of the buyers, partners and capital they need. And we help them make sense once they get there.

We do that through four lines of work: strategic advisory, capital introductions, international expansion, and affiliate and white-label partnerships.

Most of our book is regulated gaming. US tribal properties. Land-based and commercial operators. Suppliers in Brazil and across Latin America. These are markets where relationships decide who gets a meeting, and where a cold approach does not get read.

I like to say we are the translators. We take a product from outside a market and show the buyer exactly how it works for them.

Why gaming experience matters here

Prediction markets are not gaming. They are regulated by the CFTC, not by state commissions. The products are event contracts, not wagers.

But the business problems look very familiar.

You need liquidity. You need customers, and you need to acquire them at a cost that works. You need payments that clear. You need content people care about. And you need to stay on the right side of a regulator who is still writing the rules.

Gaming has spent thirty years learning those lessons, often the hard way. We have been in the room for a great many of them.

That is the bridge we offer. Gaming knows the customer. Prediction markets have the new structure. Both sides are looking for each other. Most of them do not yet speak the same language.

Tater: our own prediction market data company

We do not just advise in this space. We build in it.

Tater Labs is SCCG’s own company. Its job is to show what a prediction market price really costs.

Two venues can show the same price on the same event. But once you put real money in, they are not the same. Tater measures what Kalshi and Polymarket each cost at different order sizes, and where the cheaper venue switches.

One example from our own board. On a Jaguars at Broncos market, Polymarket was cheaper for orders under about USD 700. Above that, Kalshi was cheaper. Both screens showed the same price.

Tater also applies each venue’s own fees, so prices compare honestly. And it scores every settled market against its own closing price, every week, misses included.

When the CFTC issued Letter 26-25 in September on software providers and broker registration, Tater published a plain reading of what it does and does not allow. That is the kind of work we want to be known for. Clear, practical and checkable.

Music Markets: entertainment meets event contracts

I am a shareholder in FanLabel, a social music fan platform, and a Manager of Music Markets, its prediction market venture.

FanLabel is backed in part by the major music labels. That matters, because music rights are the hard part. Music Markets is built to partner with DCMs, the CFTC-regulated exchanges. It brings licensed music content into event contracts and curates it, so a venue can offer music markets fans actually want to trade.

That is convergence in practice. Media, IP and prediction markets, in one product.

Motor Markets: the same idea, applied to cars

The same model works for car culture, and we are part of that work too.

Collector car values are a passion market with a lot of public data behind them. Motor Markets is built to turn that interest into event contracts, with the right content and the right partners.

Working with DCMs

A DCM has a licence and a matching engine. What it often lacks is distribution, content and a route to new customers.

We work with DCMs and DCM applicants on exactly those gaps. White-label structures. Content partnerships. Introductions to operators, brands and capital.

We also bring an audience. SCCG publishes a daily prediction markets title every weekday. We reach roughly 34,000 gaming-industry contacts by email, and around 37,000 people follow me on LinkedIn. When we introduce a partner, the buyer has usually already seen the name.

Who I want to meet in New York

If you are in one of these groups, I would like to sit down with you:

• DCMs and DCM applicants looking for distribution, content or partners.
• Brokers, apps and front ends building the customer side.
• Content and IP owners in sports, music, entertainment and culture who want to be inside event contracts.
• Gaming operators and suppliers working out what prediction markets mean for them.
• Investors looking at the space and wanting a view from the gaming side.

Let’s talk

Prediction markets are at a defining moment. The rules, the products and the partnerships are being set now. The companies that build the right relationships this year will lead the market for the next ten.

If you are coming to NEXTPredict on 22 and 23 October, I would welcome thirty minutes with you. Book a time on my calendar below, or reach me at [email protected], and we will find a time.

Book a meeting with Stephen in New York →

Book a time with Stephen

Pick a slot below. Bookings arrive with a video link by default; if you are at NEXTPredict, Stephen’s team will follow up to set an in-person time at the venue.

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You can read more about our work at SCCGManagement.com.

By Stephen A. Crystal, Founder & CEO, SCCG Management – The Gambling Industry’s Global Connector.