
ICE Barcelona runs 18 to 20 January 2027 at Fira Barcelona Gran Via. We are taking meetings across the week, 17 to 21 January.
SCCG Management will be at ICE Barcelona on behalf of several client-partners, meeting operators, suppliers, regulators and investors across Europe, Africa, the Middle East and the Americas.
ICE is the largest gathering in the calendar, and the halls are the worst place to have a real conversation. Five days means there is room either side of the show floor, when it is quiet and an hour is still an hour. Thirty minutes is enough to know whether there is something worth building together.
We are the translators. That is what SCCG has always been for: taking a business built in one market and making it legible in another.
The week fills in the order people ask.
ICE Barcelona is the biggest trade show on the calendar, and the show floor is the worst place to close anything. SCCG is in the city the full week representing clients across operators, suppliers, regulators, and investors — available when it's actually quiet enough to map out real partnerships and entry strategies.
SCCG angle: If you're entering a new market or looking for the right partner to scale distribution, SCCG uses ICE week to broker the introductions that stick. We're translators: we take what you've built in one jurisdiction and make it legible — and bankable — in another. The calendar fills fast.
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