Advisory Services for The UAE Gaming Market

Advisory Services for The UAE Gaming Market – SCCG offers an integrated suite of advisory services tailored to the UAE’s emerging gaming market. We combine decades of gaming‑industry expertise with local insights and regulatory knowledge to help clients enter and thrive in Dubai and the wider UAE.

Introduction

The United Arab Emirates (UAE) is cautiously opening its doors to a regulated gaming industry. After decades of blanket prohibition, the federal General Commercial Gaming Regulatory Authority (GCGRA) was created in September 2023 to design a “world‑leading” commercial gaming framework. This move formalised the UAE’s shift from uncertain legality toward clear licensing and compliance. The first major licences followed quickly: a national lottery license in 2024, Wynn Resorts’ casino licence in October 2024 and the country’s first iGaming licence in 2025. The regulated model emphasises digital oversight — regulators have highlighted online gaming as a lower‑risk entry point because it allows precise geolocation, age verification and responsible‑gaming tools.

Several macro factors make Dubai and the wider UAE a compelling gaming market:

• Demographics and spending power – With about 10.5 million residents, more than 80 % of whom are expatriates, and thousands of ultra‑high‑net‑worth individuals relocating to the country each year, the addressable customer base consists mainly of affluent foreigners. Emiratis account for less than 12 % of residents and remain legally barred from gambling.
• Tourism and global access – Pre‑pandemic visitor numbers reached 15–16 million per year and are projected to climb as new integrated resorts open; Ras Al Khaimah expects visitor numbers to more than double between 2023 and 2030. Dubai’s position within an eight‑hour flight of three‑quarters of the world’s population gives it a unique tourism advantage.
• Digital infrastructure – The UAE boasts 99 % smartphone penetration, 90 %+ 5G coverage and world‑leading fibre connectivity. The GCGRA’s technical standards require real‑time regulatory reporting, biometric authentication, precision geolocation and AI‑powered responsible‑gaming monitoring.
• Young and mobile audience – About 85 % of residents are under 50, and 89 % are expatriates from gaming‑friendly countries. Coupled with the region’s 20 million tourists each year, this creates a large, mobile‑first market willing to pay for premium experiences.
• Regulatory clarity and compliance – The GCGRA has exclusive authority to license all commercial gaming activities and is embedding anti‑money‑laundering (AML) and responsible‑gaming controls into the development process. The UAE was removed from the Financial Action Task Force’s “grey list” in February 2024 and from the EU high‑risk list in mid‑2025 after strengthening its AML framework.
• Play971: The First Legal iGaming Brand in the UAE — And What Its Debut Signals for the Future of Gaming in the Middle East

Market outlook

SCCG Research’s UAE Gambling Industry Report outlines three potential revenue trajectories for the period 2025–2030:

The UAE Gambling Industry Research Report

Scenario	Description	Estimated annual gross gaming revenue (GGR)
Conservative	One integrated resort (IR) and limited online licences. The market remains small but premium, akin to a niche version of Singapore.	US$ 1.5–2 billion
Mid‑range	Three IRs across Dubai, Abu Dhabi and Ras Al Khaimah, plus regulated online gaming across several emirates.	US$ 5–6 billion
High‑expansion	A network of multiple IRs and broader online offerings (casino, sports betting, esports) across emirates.	US$ 8–10 billion

The UAE’s strategy emphasises digital‑first roll‑out and incremental scale. Play971, the first authorised online gaming and sports‑wagering platform, launched in late 2025 under strict eligibility rules such as age verification, geolocation and a ban on VPN usage. Access is currently limited to specific emirates and is expected to widen after further regulatory review. This cautious approach signals that regulators are prioritising long‑term credibility over rapid market growth.

Opportunities and considerations for operators

Favourable economics. Clear licensing categories, a 5–15 % gaming tax and zero corporate tax in free zones yield margins 15–20 percentage points higher than many European markets. Licensing fees range from US$ 500,000 to 2 million, with infrastructure and compliance outlays of US$ 5–10 million. Break‑even can occur within 18–24 months.

Cultural adaptation. Products must align with local values—removing alcohol, pork and religious imagery, celebrating regional heritage and adjusting marketing calendars around Islamic holidays such as Ramadan. Customer service should offer Gulf Arabic dialect support and integrate Islamic banking principles.

Compliance demands. Anti‑money‑laundering requirements, real‑time data reporting and responsible‑gaming protocols are stringent. Prospective licensees undergo scrutiny on source of funds, customer due diligence and separation of gaming and non‑gaming revenue. These controls are embedded early to avoid the enforcement failures seen in other jurisdictions.

First‑mover advantage. With only one IR licence (Wynn Al Marjan) and one online licence (Play971) issued so far, there is significant room for new entrants. The government anticipates up to four integrated resorts and up to one online licence per emirate in the future, offering early players a chance to secure long‑term exclusivity.

SCCG Research & Media

Our UAE Gambling Industry Research Report is the definitive guide to the new market. The report describes the historical prohibition, the creation of the GCGRA and the first licences. It analyses market projections, outlines compliance requirements and highlights opportunities across land‑based and digital gaming. Key insights include:

• Regulatory turning points: The GCGRA’s formation in 2023–2024, the first national lottery (2024) and Wynn Resorts’ 15‑year casino licence in October 2024.
• Digital‑first deployment: Play971’s launch as the first licensed online sportsbook and casino, operating initially in Abu Dhabi and Ras Al Khaimah and adhering to strict geolocation and age controls.
• Market projections: Conservative, mid‑range and high‑expansion scenarios with revenues ranging from US$ 1.5 billion to US$ 10 billion.
• Compliance & AML: The UAE’s enhanced anti‑money‑laundering regime, removal from FATF and EU risk lists and the GCGRA’s coordinated approach with financial intelligence units.
• Investment guidance: Insights into licensing categories, tax structure, cultural adaptation and partnership models.

The full report is available for download on our website. It includes detailed legal analysis, demographic data, technology requirements and strategic recommendations for operators and investors.

Our Advisory Services

SCCG offers an integrated suite of advisory services tailored to the UAE’s emerging gaming market. We combine decades of gaming‑industry expertise with local insights and regulatory knowledge to help clients enter and thrive in Dubai and the wider UAE.

Service overview

Service	Focus	Key benefit
Strategic partnerships	Licensing & regulation	Navigate complex licensing and regulatory frameworks to ensure compliance and secure approvals.
Global sales team	Land‑to‑online transition	Seamless migration from land‑based to digital gaming platforms.
Business strategy development	Scaling & growth	Tailored strategies to scale operations and drive revenue.
Market research	Industry insights	In‑depth analysis of trends, consumer behaviour and competition.
Business development	Operational optimisation	Refine operations to stay agile and innovative.
M&A advisory	Transaction guidance	Identify targets and manage mergers and acquisitions.
Early‑stage investment	Startup growth	Identify and support promising gaming startups.
IP evaluation	Asset protection	Assess and protect intellectual property portfolios.
Sponsorship strategies	Brand partnerships	Develop sponsorship campaigns aligned with your brand and the region’s culture.
Market access facilitation	Entry & expansion	Tailor entry strategies for different emirates and navigate local requirements.
Turnkey managed services	Complete operations	Provide fully managed operational support so you can focus on core business activities.

How we deliver value

• Strategic Partnerships: We guide clients through the licensing and regulatory labyrinth, ensuring that proposals align with GCGRA rules and local sensitivities. Our relationships with regulators and hospitality partners help secure approvals and structure joint ventures.
• Global Sales Team: Leveraging experience in both land‑based and online gaming, our sales professionals design conversion strategies that migrate existing customer bases to digital platforms while maintaining brand integrity and compliance.
• Business Strategy Development: We craft scalable growth plans, identify revenue opportunities within digital and land‑based verticals, and optimise organizational structures to compete effectively in the UAE’s competitive market.
• Market Research: Our research division produces bespoke studies on consumer behaviour, product preferences and competitive landscapes. We monitor legal developments and market indicators, enabling data‑driven decision making.
• Business Development: We improve operational efficiency by streamlining workflows, adopting technology solutions and aligning business models with regulatory expectations. This ensures agility and sustainable growth.
• M&A Advisory: From target identification and valuation to due diligence and post‑merger integration, we manage the end‑to‑end M&A process, allowing clients to capitalise on consolidation opportunities in a nascent market.
• Early‑Stage Investment: We identify promising startups within the UAE’s gaming ecosystem and provide capital, mentorship and strategic guidance to accelerate their growth.
• IP Evaluation: Our experts assess your intellectual‑property portfolio, recommend protection strategies and support licensing or monetisation opportunities.
• Sponsorship Strategies: We design sponsorship programmes that resonate with local audiences. By partnering with regional influencers and events, we enhance brand visibility while respecting cultural norms.
• Market Access Facilitation: Each emirate may have unique regulations. We craft tailored entry plans, connect you with local partners and ensure compliance with municipal and federal laws.
• Turnkey Managed Services: For operators seeking a hands‑off solution, we offer fully managed services covering setup, operations, compliance, marketing and ongoing monitoring—allowing you to focus on your core competencies while we handle the day‑to‑day.

Connect with us

The UAE’s gaming landscape is evolving quickly. Whether you are a global operator exploring expansion, a start‑up seeking investment or an established brand looking to convert land‑based operations to digital, SCCG provides the insight and execution support you need.

Follow our SCCG UAE LinkedIn Page for the latest updates, regulatory news and thought leadership. Reach out to our Dubai advisory team to discuss how we can help you succeed in this promising market.

More Content:

Play971: The First Legal iGaming Brand in the UAE — And What Its Debut Signals for the Future of Gaming in the Middle East

Dubai’s Digital-First Gaming Strategy Signals a Controlled Opening of the UAE Market

THE GAMBLING INDUSTRY’S GLOBAL CONNECTOR – SCCG CORPORATE FILM