Led by Stephen Crystal, SCCG Management provides consultation on Sports Betting, iGaming, iGaming Talent Recruitment, Sports Marketing Sponsorships, Affiliate Marketing, Gaming Technology, Intellectual Property Protection, Product Commercialization, Esports, Capital Formation, M&A and Joint Ventures, and Casino Management for brick and mortar and iGaming operations.
LOCATION
With offices in Las Vegas, Calgary, and London, SCCG works with a global network of partners and clients. SCCG supports clients, focusing on business development, technology, services and operational concerns, for tribal and non-tribal casinos, across the largest gaming markets in the US. The SCCG team is also active in some of the most exciting projects in the Asian and European gaming markets
Sports Betting and iGamingAs Sports Betting Consultants, we are experiencing something akin to a gold rush in the United States, SCCG is connecting a growing network of operations to its pipeline of best-of-breed technologies, solutions, and capabilities.Operators in US gaming markets need a highly experienced and credible partner to realize the staggering commercial potential of sports betting as legislators and regulators unlock new markets. We have established a partnership with BETFRED, the world’s largest privately owned bookmaker, to bring systems, trading, risk management, and operational expertise to our current and future clients.
iGaming Talent RecruitmentFor iGaming Talent Recruitment and acquisition, SCCG and global leader in iGaming Talent, Esanda Recruitment, have partnered to bring its deep network of world-class talent to meet the opportunities of growing esports and iGaming markets across North America. SCCG Management works with its partners and clients throughout the US Tribal and Commercial Gaming Industry every day to solve the growing market’s real challenges.
SCCG and LRI Media join forces in the USSCCG Management provides Affiliate Marketing services for casino and iGaming operator clients through its joint venture between SCCG and LRI Media Group. The companies have established a USA-based joint venture using LRI developed IP, systems and technology, to address the demand for high-quality mass audience traffic by the growing online casino and sports wagering.The SCCG Management and LRI joint venture combines rich online content, highly desirable to potential sports wagering and online casino customers as key lead generators.
Beverly Zeliger SCCG Management has partnered with Beverly Zeliger, operating in Los Angeles, San Diego and London, to provide Strategic Digital Marketing consulting. Examples of the capabilities and support we can provide are:· Digital & Print Marketing Strategies · Project & Campaign Management · Membership/Subscription Models · E-Commerce · Affiliate Marketing & White Labels · Media Planning · Social Media Marketing · Acquisition and Conversion Techniques · Loyalty/Retention Strategies · Customer Profiling & Pathing – Champion for the Consumer · CRM Data-Driven/Automation “Targeted” Mindset · Large Scale Program Rollouts & micro-niches · Content Development for digital distributionTogether, we provide a full service digital marketing support offering, providing execution and solutions such as:Management of e-commerce, direct mail and catalog direct-to-consumer initiatives for consumer products, digital downloads, membership sites, e-commerce sites and magazines.The creation and planning of marketing campaigns, email communications, SEO/SEM, landing page development, affiliate management, social media, copywriting/editing digital content, target marketing, including database driven communications, customer profiling segmentation, website UI/UX, testing and optimization.Supporting the strategic planning and execution of Digital & Print Subscriptions and Memberships, optimizing customer acquisition, conversion, retention, upsell/x-sell, and loyalty techniques.Providing support for support for Event and Conference marketing, administrative planning, live & virtual support, and vendor communications.Sports MarketingSCCG Management provides Sports Marketing, Advertising and Sponsorship Management services as a core part of its business, because Sports, especially live sports, is some of the most-watched and most-engaging content and programming available. It’s no wonder then that companies increasingly utilize Sports Marketing, Advertising and Sports Marketing Sponsorships to attract and retain customers.SCCG and Riviera Sports Marketing are here to help betting and gaming operators to identify, negotiate and activate sports marketing partnerships designed to engage customers and drive revenue.SCCG Management works with all US major sports leagues, including the NBA, MLB, NFL, NHL and MLS, on behalf of Betfred USA Sports as the party responsible for all its US sponsorship deals.Examples of the way our sports betting & gaming consulting services for sports teams and leagues include:– Uncovering the best paths to fully-monetize and commercialize the sports betting and gaming ecosystem.- Setting-up your organization now for future long-term success in sports betting and gaming, related to tech, staff, and compliance.- Understanding the mindset and needs of sportsbook operators, now and in the future.- Securing a data partnership and how this partnership can maximize your sportsbook operator deals.- Establishing and monetizing an affiliate program- Ensuring the organization, both on and off the field, are fully-compliant and operating within the transparency and integrity rules.- Commercializing content to deliver sports betting conversions.
Gaming TechnologySCCG maintains global awareness of emerging products, business models, and innovators in the casino gaming industry. From this community, we look for validated opportunities to drive value for both customers and operators. The SCCG process produces vetted relationships that help our partners evolve their business through strategic planning and investment. This direct, practical experience enables our partners to navigate the rapidly changing future of online and casino-based entertainment.We do this by partnering with technology providers and gaming operators to deploy best in class gaming technologies within casinos.We protect our customers by vetting teams and technologies for the ability to deliver the expected results.
Intellectual Property ProtectionSCCG Management consults on intellectual property protection for our client partners. Our experienced gaming patent attorneys identify opportunities to protect intellectual property related to a product or service in order to best protect the interests of our clients.Go To Market StrategySCCG Management consults with its client partners on the Product Commercialization process to understand how their products and services can be deployed within new markets.We reframine the way these products and services are bundled together. We develop communication strategies for communicating value. We develop pricing models and levels that are in sync with customer perceived value.
Esports Media and TechnologyAs esports consultants, SCCG works with our clients to find the right intersection between esports entertainment content and casino and iGaming esports wagering.As esports and gaming communities rise to stunning levels of market value, SCCG is partnering with media organizations and product development companies that are working towards the conversion of at-home competitive gamers into in-casino competitive gamers.SCCG partners with technology providers and gaming operators to deploy industry leading technologies for peer to peer sports / esports tournament and contest platforms.We work with global brands to design and deploy high end gaming entertainment venues that speak to the wide demographics associated with the casual gaming and sports entertainment markets.We offer capabilities in original gaming media content, digital advertising and marketing services for the gaming industry, esports betting intelligence, esports and traditional sports apparel.
Capital Formation, M&A and Joint VenturesSCCG Management provides Legal Consultation on all aspects of Capital Formation, Mergers and Acquisition and Joint Venture activity for its clients in the casino and iGaming industry.SCCG Management and Managing Partner, Stephen A. Crystal have over 20 years of direct experience in all aspects of the casino gaming and technology industries. We have invested and advised on over $4 billion dollars of project finance, mergers and acquisitions, and joint ventures in the casino/gaming technology space.
Brick and Mortar, iGaming Casino ManagementSCCG Management can provide turnkey casino management and iGaming management talent for its clients and partners. Our team has collectively, nearly two centuries of experience in all aspects of resort and casino design, development and operations. Our careers have been defined by the need to build and mentor teams of independent, clear thinking professionals who can drive real operational value and make lasting connections to the markets they serve.This passion for team building has benefited us throughout our careers in the gaming industry as we have planted the seeds of excellence that have over time, created a network of relationships of what we consider to be the very best in operational talent.Our commitment to this approach has never changed as we continue to realize the benefits of building businesses, institutions, leaders and communities that are stronger than when we began.
Legal, Regulatory and Government Relations SupportSCCG Management provides legal, regulatory and government relations consultation services for its client partners in order to serve clients, regulators, legislatures and organizations as they transition through change and new development.These objectives can range anywhere from supporting the development of new regulations to the modification of existing controls; zoning, licensing, land acquisition, or tribal recognition.
