At SCCG, we are at the forefront of navigating the dynamic landscape of gaming and sports betting in India. Leveraging our extensive global expertise, we’ve tailored our services to meet the unique challenges and opportunities within the Indian market. Our approach combines deep industry knowledge with strategic insights to support businesses in this vibrant ecosystem.
Our Expertise in India:
iGaming and Sports Betting: We offer strategic advisory services to navigate India’s rapidly evolving iGaming and sports betting sector.
Game Development Studios: Collaborating with local and international studios to innovate and develop engaging gaming content.
Sports Leagues: Enhancing engagement through strategic partnerships with sports leagues.
Sports Data and AI: Utilizing cutting-edge technology to provide data solutions and AI-driven insights.
Influencer Partnerships: Connecting brands with influential figures to amplify their reach.
Managed Advisory Services in India:
Strategic Partnerships: Fast-track connections with key stakeholders to support business operations, from marketing and affiliate programs to ID verification/KYC.
Full-Service Global Sales Team: Tailored sales strategies utilizing multiple communication channels for market penetration.
Market Research: In-depth analysis to identify opportunities, assess challenges, and understand the competitive landscape.
Business Development: Guidance on market access, regulation, compliance, and strategic partnerships for successful market entry.
M&A Advisory: Expertise in mergers, acquisitions, and raising capital to fuel growth and expansion.
IP and Media Rights Evaluation: Strategic evaluation of intellectual property and media rights within the context of sports betting.
Sponsorship and Activation Strategies: Innovative approaches to sponsorship that drive brand visibility and engagement.
Why SCCG India?
Localized Insight with Global Expertise: Over 30 years of industry experience, now applied to the unique Indian market.
Comprehensive Support: From early-stage investments to turnkey managed services, we offer a full spectrum of advisory services.
Strategic Network: Access to a wide range of strategic partners across the gaming and sports betting ecosystem.
SCCG India is committed to empowering operators, technology partners, and emerging businesses to navigate the complexities of the Indian gaming market. With our strategic guidance, businesses can unlock growth opportunities, navigate regulatory landscapes, and achieve sustained success in this emerging market.
Steve’s read · SCCG Intelligence
We're matching our 150+ partner network and three decades of global playbook directly to India's unique regulatory and competitive terrain.
India's gaming and sports betting market is moving fast, and the operators and tech partners who move fastest need more than theory—they need real boots on the ground. We've got 30 years of playbook, 150+ global relationships, and now dedicated India advisory capacity. That's the difference between guessing and knowing.
Advisory spans iGaming, sports betting, game dev studios, league partnerships, and data/AI integration tailored to India's ecosystem
Managed services include strategic partnerships, market research, regulatory guidance, M&A advisory, and sponsorship activation
30-year track record and global partner network now deployed locally for market entry, compliance, and growth scaling
SCCG angle: We connect our India-focused advisory team directly with clients' C-suite and ops teams. Your challenge isn't finding contacts—it's knowing who matters, what regulators actually want, and how to move without stumbling. That's what 30 years and 150+ partners buys you.
SCCG Media · Daily briefing
Gaming, betting and prediction markets — the desk’s read, every weekday.