BetMGM is making a bold move in the competitive UK gambling market with the launch of its second advertising campaign featuring comedian Chris Rock. This campaign is designed to stand out in a crowded space, using humor and star power to engage a wide audience. By focusing on various sports like football, darts, horse racing, and cricket, BetMGM aims to capture the attention of diverse bettors, making the campaign relatable to a broad spectrum of players.
This marketing push follows BetMGM’s initial UK launch in 2022, where Rock’s comedic style helped establish the brand in the market. The new campaign builds on that momentum, with a fresh focus on entertainment and responsible gambling. BetMGM has also included a dedicated ad to promote safe gaming practices, aligning the brand with responsible gaming while still pushing its core products.
As the UK market becomes more saturated, BetMGM’s approach could set it apart by blending humor with serious gaming. By using a recognizable figure like Chris Rock, the brand taps into both pop culture and sports fandom, making its advertising memorable and its platform more appealing to potential users.
